Creative Marketing Specialist

All Jobs  >  Creative Marketing Specialist Apply Creative Marketing Specialist Dallas, TX • Marketing Apply Job Type Full-time Description We’re looking for a Creative Marketing Specialist to lead and execute the company’s social media presence while creating compelling visual content for all marketing and company initiatives. This role is heavily focused on photography, video production, and creative storytelling, while also owning social media strategy and execution across organic platforms. The ideal candidate is an expert in social media trends, content creation, and platform management, with the ability to produce high-quality photo, video, and graphic content that aligns with brand standards and supports business goals. If you thrive in a highly creative, detail-oriented, fast paced environment, this may be the role for you. Key Responsibilities Content CreationLead the creative development, capture, and editing of photo and video content, ensuring all assets meet brand standards, support performance goals, and align with campaign strategyPlan and coordinate photoshoots, ensuring alignment with creative requests, timelines, and brand standards.Photograph and edit professional company headshots at the Main Campus.Graphic Design & Brand ConsistencyConcept and brief creative in alignment with direction from the Brand Strategy Manager, ensuring all work meets performance goals and brand standards.Design promotional graphics and creative assets for sales, field marketing, brand campaigns, OTT commercials, digital ads, print ads, and internal initiatives.Ensure brand consistency across all marketing materials and platforms.Maintain and update company collateral; storyboard and design new materials as needed.Social Media Strategy, Execution & PerformanceDevelop, execute, and optimize organic & paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, and Pinterest, LinkedIn and other platforms.Write, schedule, publish, and manage social content; engage with the community and ensure alignment with brand voice.Manage campaign budgets, pacing, targeting, and testing by refining creative, messaging, formats, and audiences to drive cost-efficient lead generation and conversion.Serve as the primary owner of the company’s social media strategy, execution, and performance across all platforms, with full responsibility for content planning, creative direction, posting cadence, engagement approach, and ongoing optimization.Own performance analysis and reporting for social and digital campaigns, independently evaluating results, determining adjustments, and optimizing strategy to improve ROI and lead performance.Online Reputation ManagementMonitor and oversee online reputation efforts, with a focus on organic social media and review platforms.Ensure all reviews receive timely responses; moderate, remove, or dispute reviews when applicable.Respond to customer inquiries on various platforms where applicable (e.g. Facebook/Meta comments and messages, BBB, etc.)Oversee reputation management software and serve as the internal point of contact for support issues.Operations & Cross Functional CoordinationManage, organize, and maintain digital assets across platforms such as OneDrive, Air, Dropbox, and Google Drive.All additional duties as assigned.About Expo Home ImprovementExpo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the...