Technical Marketing Specialist- Cuba, Mo

Job Overview

The Marketing Specialist plays a key role in supporting the growth and success of Hubbell's product portfolio by combining market insight, product knowledge, customer engagement, and data-driven decision making. This position works closely with Sales, Operations, Engineering, Customer Service, and Product Management to identify market opportunities, support new product initiatives, analyze business performance, and develop tools and resources that help drive customer success.

The ideal candidate is analytical, commercially minded, and comfortable working with technical products and customer applications. While an engineering degree is not required, the ability to understand technical specifications, product drawings, and customer requirements is important to success in this role.

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A Day In The Life

Every day at Hubbell is different and you’ll contribute in many ways. On any given day, you’ll make a difference by:

• Analyze market trends, customer needs, competitive activity, and portfolio performance to identify growth opportunities and support business strategy.
• Support the development and execution of marketing plans, product launches, and strategic initiatives.
• Partner with Product Management to develop product roadmaps, evaluate portfolio opportunities, and support lifecycle management activities.
• Assist with Voice of Customer (VOC) initiatives, market research, and new product development projects.
• Evaluate customer applications, requests for quotation (RFQs), and product requirements to recommend appropriate solutions.
• Collaborate with Sales, Engineering, Operations, and Customer Service teams to resolve customer issues and support commercial objectives.
• Develop and maintain sales tools, product documentation, presentations, and marketing collateral.
• Monitor pricing trends, competitive positioning, and market dynamics to support profitable growth.
• Support forecasting, inventory optimization, and business planning activities through data analysis and cross-functional collaboration.
• Read and interpret technical specifications, drawings, and industry standards to support customer and product-related activities.
• Create or modify basic 2D drawings and technical documentation as needed to support customers and internal teams.
• Participate in customer visits, trade shows, industry events, and training activities to strengthen relationships and gather market intelligence.
• Prepare reports, analyses, and presentations that support strategic and operational decision making

What will help you thrive in this role?

• Strong analytical and problem-solving skills with the ability to transform data into actionable business insights.
• Curiosity to understand customer applications, market dynamics, and industry trends.
• Ability to work effectively across multiple functions and influence outcomes through collaboration.
• Excellent written, verbal, and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously.
• Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
• Experience with ERP systems (SAP preferred) and business reporting tools is a plus.
• Ability to read and interpret technical drawings, specifications, and standards.
• Experience with CAD software and basic technical documentation is preferred.
• Understanding of pricing, profitability, and business performance metrics.
• Bachelor's degree in Marketing, Business, Technical Marketing, Engineering Technology, or a related field.
• 5+ years of experience in product marketing, product management, technical sales, engineering support, or a related business function.
• Experience in industrial, utility, electrical, or manufacturing markets is preferred.
• Willingness to travel up to 20%.

Hubbell Incorporated

 

Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.

 

The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.

 

We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.

 

Hubbell Utility Solutions 

 

Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications. HUS provides the critical components that allow the grid to reliably transmit and distribute energy, as well as the communications and controls technologies to make the grid smarter and more flexible.

 

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.

 

The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.