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Licensing Programs Manager
Charlotte, NC
Full Time
Licensing
Manager/Supervisor
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Job Purpose: To provide leadership for the implementation of the Scouting America's licensing activities and programs.Job Summary: Manages and advances the organization’s licensing programs by integrating strategic brand, marketing, and merchandising objectives into internal and external licensing initiatives. Oversees a broad portfolio of licensees, retailer, and business partner relationships to drive brand growth, consumer engagement, retail expansion, and licensed product sales. Develops and maintains strategic partnerships to support the successful creation, placement, distribution, and performance of licensed products while ensuring alignment with organizational values and brand standards.Essential Functions: Manages the day-to-day administration and operational oversight of the licensing program, including new licensee acquisition, contract renewals, agreement negotiations, performance management, and relationship development. Oversees the development, merchandising, and commercialization of licensed product assortments that align with brand values and strategic priorities. Partners with licensees to drive consumer engagement, product innovation, and category growth. Develops and executes merchandising and licensing strategies that support brand awareness, consumer acquisition, revenue growth, and expansion into new retail and distribution channels. Identifies whitespace opportunities and supports licensed product placement across mass retail, specialty, sporting goods, e-commerce, and other emerging channels to expand market presence and accessibility. Manages a broad and complex licensing portfolio consisting of more than 100 licensee and business partner relationships, ensuring strong collaboration, performance, and alignment with brand objectives. Influences licensed product sales through strategic licensing initiatives, merchandising direction, retail placement opportunities, and ongoing business partner management. Develops licensing proposals, category strategies, and business case presentations to support partnership development, negotiation opportunities, and organizational growth objectives. Conducts competitive market analysis, trend research, and category reviews to identify growth opportunities, inform strategic decisions, and enhance market competitiveness. Develops strategies and activation plans to strengthen and reconnect the brand with consumers, members, and new audiences through licensed products and strategic partnerships. Collaborates cross-functionally with merchandising, legal, marketing, compliance, and business stakeholders to support licensing initiatives, including licensing-in opportunities involving third-party intellectual property. Ensures compliance with licensing agreements, brand standards, trademark usage guidelines, and product approval requirements to protect brand integrity and consistency. Performs other job-related duties assigned.Qualifications:Bachelor’s degree from an accredited college or university in Business, Marketing, Merchandising, or a related field. 6+ years of experience in licensing, as a licensor, is requiredExperience with nonprofit licensing preferredAbility to travel up to 20% of the timeKnowledge of operational decision making,...
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