Product Marketing Manager

Back to jobsProduct Marketing Manager Boston or RemoteApplyProduct Marketing Manager AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We're a high-growth AI and Data company scaling rapidly. As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management. The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment. Team Mission Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology. We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry. Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued. Responsibilities Own AcuityMD’s go-to-market strategy for a product surface area in our platform Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts Build high-quality sales-enablement assets that proactively position our sales team for success Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts Your Profile 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies A track record of owning go-to-market strategy for products/products suites/lines of business Strong business acumen with the ability to draw conclusions based on data Strong quantitative skills to construct customer ROI and price models Experience building competitive positioning and messaging for new products and features Experience building sales materials and marketing collateral/assets Ability to run educational and marketing campaigns for new technology Cross-functional collaboration experience with...