Lead strategic marketing planning in partnership with U.S. OUs, Segment GTMs, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives. Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs designed to increase customer engagement and influence pipeline. Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement. Provide Voice of the Field feedback to corporate and integrated marketing teams, ensuring campaigns, content, and investments reflect customer and seller needs within the U.S. market. Lead executive stakeholder engagement across OUs, supporting customer meetings, executive sponsorship opportunities, industry moments, and strategic customer conversations. Manage marketing business reviews, planning rhythms, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data. Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and world-wide teams to ensure seamless delivery of marketing programs and customer experiences. Annual and quarterly marketing planning. Flagship event strategy and execution. Industry and third-party event investments. Executive engagement and customer meeting programs. Account targeting and seller activation. Marketing signal and customer engagement activation. Marketing business reviews and performance insights. Field communications and marketing advocacy. Cross-organizational stakeholder management and influence. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 6+ years experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.
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