Head of Marketing (f/m/d)

Skip to main contentEnglishEnglishBack to all jobsHead of Marketing (f/m/d)Germany, Munich (HQ)Full-timePermanent employeeApply for this jobAbout the roleWe are a global leader in industrial and humanoid robotics, integrating advanced machine learning and robotic vision to redefine the future of work.Our mission is to bridge artificial intelligence and robotics — building intelligent autonomous systems that transform industries worldwide.With 2,500 employees globally, we are scaling our international presence and strengthening our global brand. Marketing, exhibitions, conferences, and experiential platforms are central to how we showcase our innovation and connect with customers, partners, and investors. We are seeking a strategic and execution-driven Head of Marketing (f/m/d) to bring our Marketing teams and efforts to the next level.  This role combines strategic leadership with operational excellence across media relations, corporate communications, digital presence, global events, and shared marketing services.Your ResponsibilitiesContent Creation and Thought Leadership: Overseeing the production of content, including case studies, white papers, webinars, and other educational materials, to establish the company as a thought leader in the field of AI and robotics. This includes stepping up our Social Media Management efforts. Global Events & Exhibitions: Leading strategy and execution of global exhibitions, trade fairs, and conferences. Managing speaker strategy and executive presence at industry events. Overseeing showroom design, equipment, and experience strategy. Leading global product launches and opening ceremonies. Ensuring impactful brand presence across all physical touchpoints.Brand Positioning and Management: Defining and refining the company's brand identity, ensuring consistency across all channels, and positioning Agile Robots as a leader in AI-driven robotics solutions.Digital Marketing and Analytics: Managing online marketing initiatives, including GEO vs. SEO, SEM, and email campaigns, while analyzing performance metrics to optimize campaign results.Market Research and Competitive Analysis: Conducting research to understand market trends, customer needs, and competitors, using insights to adjust marketing strategies and improve product-market fit.Team Leadership and Management: Leading the marketing team, fostering a collaborative environment, and managing external agencies and vendors to ensure smooth execution of marketing initiatives.Expansion to new markets from a MarCom perspective: ideally experience with all of the above mentioned for expansion to the US and other Asia Pacific markets. Product Marketing: Collaborating with product development teams to define messaging, positioning, and go-to-market strategies for new products and solutions.Collaboration with internal Marketing teams. Your ProfileBachelor’s degree or Master’s degree (preferred) in Marketing, Business Administration, Communications, or a related field.At least 8 years of professional experience in B2B marketing for technically high-end products (software and hardware), ideally in the Robotics space or from high scaling tech organizations /grown start-ups, with at least 5 years of experience in leading roles.Ideally experience from an in-house and agency perspective.Multilingual skills (especially Chinese) could be a plus, given Agile Robots’ international presence.Fluency in German and English language.Strategic Thinking: Ability to think strategically about market opportunities, competitive positioning, and long-term growth.Technical Understanding: A solid understanding of robotics, AI, automation, or related technologies, enabling effective communication with technical teams and accurate positioning of products.Leadership and Team Management: Proven ability to lead, motivate, and develop marketing teams while managing external agencies and vendors.Digital Marketing Expertise: Strong knowledge of digital marketing platforms, tools,...