Senior Video Content Director - Workato Creative + Video Team

Workato

San Francisco, CAContent Manager$110k–$130kPosted Jul 17, 2026

&lt;div class=&quot;content-intro&quot;&gt;&lt;h1&gt;&lt;span style=&quot;font-family: helvetica, arial, sans-serif;&quot;&gt;&lt;strong&gt;About Workato&lt;/strong&gt;&lt;/span&gt;&lt;/h1&gt; &lt;p&gt;Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit &lt;span&gt;&lt;a href=&quot;http://www.workato.com&quot; target=&quot;_blank&quot;&gt;www.workato.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;h1&gt;&lt;strong&gt;Why join us?&lt;/strong&gt;&lt;/h1&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Ultimately, Workato believes in fostering a &lt;/span&gt;&lt;strong&gt;flexible, trust-oriented culture that empowers everyone to take full ownership of their roles&lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;. We are driven by &lt;/span&gt;&lt;strong&gt;innovation &lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;and looking for&lt;/span&gt;&lt;strong&gt; team players &lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;who want to actively build our company.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;But, we also believe in &lt;/span&gt;&lt;strong&gt;balancing productivity with self-care&lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;. That’s why we offer all of our employees a vibrant and dynamic work environment &lt;/span&gt;&lt;a href=&quot;http://www.workato.com/careers&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;along with a multitude of benefits&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; they can enjoy inside and outside of their work lives.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;If this sounds right up your alley, please submit an application. We look forward to getting to know you!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Also, feel free to check out why:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Business Insider&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; named us an “enterprise startup to bet your career on”&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www.forbes.com/cloud100/#a57477b5f941&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Forbes’ Cloud 100&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; recognized us as one of the top 100 private cloud companies in the world&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deloitte Tech Fast 500&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;a href=&quot;https://qz.com/work/2053446/the-best-companies-for-working-from-home/&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Quartz&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; ranked us the #1 best company for remote workers&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt;&lt;/div&gt;&lt;h1&gt;&lt;strong&gt;Responsibilities&lt;/strong&gt;&lt;/h1&gt; &lt;p&gt;As Senior Video Content Director for the Workato Creative + Video Team, you&#39;re the creative force behind the stories we tell on screen. You don&#39;t just execute scripts: you help find the story in the first place, then direct it into something that excites and delights our audience. You&#39;ll bring commercial-grade visual craft and a genuine storytelling instinct to everything from brand films and product launches to event keynote openers and customer stories, working on our highest-profile and most complex productions. You will brainstorm and shape narrative direction from the earliest stages, and then take it all the way through to the final cut.&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;In this role, y&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;ou will also be responsible to:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Creative Concepting &amp;amp; Storytelling&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Partner with stakeholders, writers, and creative leads in the brainstorming and concepting phase by contributing story ideas, narrative structure, and creative angles before a script or brief is finalized&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Help write and shape scripts, treatments, and narrative outlines, bringing a director&#39;s eye for how a story will actually play on screen&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Bring commercial and narrative sensibility to enterprise/B2B storytelling by finding the human, emotional core in content that could otherwise feel corporate&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Directing &amp;amp; Production&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Direct the team&#39;s highest-profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Communicate a clear creative vision across all stages of production, from concept through final cut&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Direct talent including internal subject-matter experts, executives, and professional actors alike to deliver authentic, compelling performances&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Make shot-level and story-level creative decisions independently: composition, blocking, pacing, tone&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Creative Leadership &amp;amp; Influence&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Set the visual and narrative standard the team can look to&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Offer creative input that shapes production strategy and storytelling approach across projects beyond your own, without formal management scope&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Mentor other craft-focused contributors informally, through example, on-set collaboration, and feedback in the edit&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Partner with producers and editors to protect creative intent from concept through final cut&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Partner with creative and production leadership to ensure ambitious creative visions are achievable within scope and budget&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h1&gt;&lt;strong&gt;Requirements&lt;/strong&gt;&lt;/h1&gt; &lt;h3&gt;&lt;strong&gt;Qualifications / Experience / Technical Skills&lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Sustained track record of producing and directing high-caliber work across a range of formats and production scales with a reel demonstrating range and consistency at a senior level&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Ability to direct a range of talent, including senior executives, third-party speakers, and high-stakes live settings&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Deep fluency in the full production process, sufficient to problem-solve creatively under real-world constraints without owning production logistics&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Versatility to step into producer or DP responsibilities on smaller or resource-constrained shoots when needed&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h3&gt;&lt;strong&gt;Soft Skills / Personal Characteristics&lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Strong storytelling instinct: able to originate ideas and shape narrative from the concept stage, not just execute a finished script&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Demonstrated ability to influence creative decisions and storytelling approach&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Able to work within brand guidelines while pushing the team&#39;s creative ambition further&lt;br&gt;&lt;br&gt;&lt;em&gt;The base salary range for this position is $110,000 – $130,000 annually and may include equity, benefits, and other components, subject to local eligibility requirements and employment type.&lt;/em&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;(REQ ID: 2894)&lt;/strong&gt;&lt;/p&gt;