About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

Visit our Institutional Page

About the role

We are looking for a high-impact Lead Product Manager to join our US Market Core Products team and play a key role in taking our US offering to the next level.

Based in Miami, this consumer-facing role will focus on strengthening our value proposition for US customers, supporting our upcoming US market launch, and shaping the long-term product roadmap for the region. You will be accountable for driving product–market fit by leveraging deep customer insights, segmentation, and competitive intelligence, and by executing on our product vision in a highly competitive landscape.

You will partner closely with global product and platform teams to ensure that the US consumer needs are addressed in the products we build, enabling scalable, high-quality product delivery across countries.

You'll be responsible for

• Owning the end-to-end product strategy, roadmap, and execution for core US consumer products, from discovery through launch and continuous iteration.

• Defining and refining the US value proposition using deep customer understanding, data, and experimentation to drive product–market fit and sustainable growth.

• Leading structured product discovery, including customer segmentation, problem framing, hypothesis design, and validation using both qualitative and quantitative methods.

• Conducting and maintaining a sharp view of the US competitive landscape, translating insights into clear product opportunities and differentiators.

• Collaborating closely with design, engineering, data, operations, risk, compliance, and marketing to ship high-quality features that balance customer value, business impact, and regulatory constraints.

• Defining clear success metrics, setting ambitious but realistic goals, and using data to measure impact, prioritize trade-offs, and communicate outcomes.

• Communicating vision, priorities, and progress effectively to senior stakeholders, including executive leadership, across multiple geographies.

• Championing a culture of customer-centricity, experimentation, and continuous learning within the US Market Core Products team.

We are looking for a person who has

• Excellent stakeholder management and executive-level communication skills, with the ability to influence and align senior leaders across functions and regions.

• A high degree of ownership and autonomy, with a bias for action and the ability to operate in ambiguity while bringing clarity to the team.

• Curiosity, adaptability, and a strong willingness to learn, experiment, and bring new capabilities (including AI and data-driven approaches) to the team.

• Significant experience as a Lead or Senior Product Manager working on consumer-facing digital products, ideally in US-based fintech, digital banking, payments, or other digital financial services.

• Proven success driving end-to-end product execution: from discovery and problem definition to launch, iteration, and scale.

• Demonstrated experience leading product discovery, customer segmentation, and competitive benchmarking, and turning insights into clear product bets and roadmaps.

• A track record of building products in high-growth, fast-paced, and highly regulated environments, ideally within financial services.

Location for this opportunity

• Miami, United States

Our Benefits

• Opportunity of earning equity at Nu

• Medical Insurance

• Dental and Vision Insurance

• Life Insurance and AD&D

• Extended maternity and paternity leaves

• Nucleo - Our learning platform of courses

• NuLanguage - Our language learning program

• NuCare - Our mental health and wellness assistance program

• 401K

• Saving Plans - Health Saving Account and Flexible Spending Account

• Work-from-home Allowance

• Relocation Assistance Package, if applicable.

Work Model for this Role

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.