General Manager

Skip To Job Description “Choose a job you love, and you will never have to work a day in your life.”The Crunch Philosophy “There are no judgments here-no too much or not enough, no glares of disapproval. Here we keep open minds. We are nurturers. We seek only to encourage, empower and entertain. There is no one type. There is no reason. There is no one way. What we are is a diverse community; what we have is a culture of fun; what there is, is room for everyone: all kinds of people with all kinds of goals who have chosen to reach them with us. Crunch. No Judgments.  Thank you for visiting our Career Page. Please review our open positions and apply to the jobs that best match your qualifications! General Manager Lilburn, GA Full Time Stone Mountain Manager/Supervisor Share General Manager- NEW Stone Mountain Club Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?At Blue Ridge Fitness, a division of CR Fitness, we're not just opening clubs, we’re building a legacy. With 95+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious.Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.Job Summary:The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.Key Responsibilities:Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.What We Look for:Proven success in sales leadership and hitting aggressive performance targetsA passion for developing high-performing teams and creating a winning cultureA competitive mindset with the ability to drive results under pressureRelentless energy, positive attitude, and a lead-by-example work ethicStrong business acumen and ownership mentalityClear, confident, and persuasive communication skillsPrior Fitness management experience requiredWhat We Offer:A performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K (Avg. $90K)Medical, Dental, Vision & Life Insurance401K matched and PTO$1000 Getaway Grant (GM & PTM only)Free Crunch membership + discounted trainingContinued education and advancement opportunitiesA chance to be part of one of the most aggressive growth stories in fitnessIf you’re ready to lead a team, hit big numbers, and build your future, this is your shot.Apply TODAY — and let’s win together.​About CR FitnessCR Fitness is a leading franchisee of Crunch Fitness. ...