Sr. Specialist Marketing - instashop

• Full-time

Company Description

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.

With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we’re always on the lookout for new talents to join us on our success journey.

Job Description

As a Sr. Specialist Marketing, you will be the creative and strategic force behind instashop’s brand presence in the UAE. Your main goal is to build brand affinity, manage local partnerships, and coordinate integrated campaigns (both online and offline) that keep instashop top-of-mind for consumers. You will work closely with external partners, retail vendors, and our internal creative teams to execute memorable, high-impact marketing initiatives.

• Campaign Management: Own the end-to-end planning and execution of seasonal, tactical, and brand campaigns across the UAE, ensuring aligned messaging across all channels.
• Local & Retail Partnerships: Collaborate with key retail partners, FMCG brands, and local businesses to design and execute high-yielding co-marketing campaigns.
• Online & Offline Presence: Coordinate local OOH (Out-of-Home) advertising, activations, and offline events, while aligning with the social media and influencer marketing roadmaps.
• Cross-Functional Coordination: Act as the central hub connecting commercial category managers, legal, and local creative teams to ensure campaign assets are delivered flawlessly and on time.
• Market & Competitor Insights: Monitor industry trends, competitor moves, and regional consumer behavior to identify new localized growth opportunities.
• Budget Tracking: Track localized campaign budgets, ensuring agency deliverables and marketing activations are cost-efficient and within scope.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related business field.
• 3+ years of experience in brand management, campaign management, or trade marketing, preferably in the UAE/GCC region.
• Proven track record of planning and executing 360-degree marketing campaigns (combining offline, digital, and localized activations).
• Experience managing external creative agencies, production houses, or print vendors.

What You Will Bring

• Exceptional communication, negotiation, and relationship-building skills (you will be dealing with a lot of external partners!).
• Creative flair and a sharp eye for visual aesthetics and copywriting.
• Excellent organizational skills; you can manage multiple campaign timelines without breaking a sweat.
• A proactive, solution-oriented mindset to tackle the daily pivots of the fast-moving q-commerce industry.

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