Field Marketing Partner III

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. The Marketing family group at F5 is responsible for marketing and advertising, including creative services, market research and customer insights, product messaging, and branding and design. Supports marketing efforts for online media and platforms as well as printed marketing materials. F5’s Field Marketing family is responsible for developing and executing marketing strategies to support brand awareness, demand generation, and customer engagement across various regions and geographies. Collaborates closely with sales, product marketing, communications and digital teams to align local messaging, campaigns and go-to-market plans with global business objectives. May span content development, event execution, campaign management and performance tracking. TECHNICAL ACUMEN Possesses a broad understanding of marketing strategies to drive creative solutions and brand awareness. Knowledge of planning, organizing and executing programs that generate new prospects, advance existing opportunities and align Marketing investment with targeted campaigns, programs, and initiatives that contribute to pipeline growth, deal acceleration and awareness. CRITICAL REASONING (JUDGMENT, DECISION MAKING, AND PRAGMATISM). Exercises sound judgment based on an ability to incorporate experience, data, priorities, and stakeholder needs, and evaluate potential constraints to arrive at the most beneficial path forward. Consistently exhibits the ability to navigate situations with thought, purpose, and sensibility after adequately contemplating various available courses of action, balancing the trade-offs between immediate and long-term needs. Recognizes that while the effect of a single fix may not always be terribly significant, the accumulative effect over time makes each decision extremely valuable. INITIATIVE & ADAPTABILITY Sets expectations and ensures they are either met or exceeded, not because someone requested it but because it will improve or enhance a product and/or avoid problems. Plans for upcoming problems or opportunities and takes actions accordingly. Applies original thinking to improve processes, methods, systems, or services. Deals well with ambiguities, focusing on evaluating a situation, identifying what is and is not a priority, and moving toward the most logical outcome. PARTNERSHIP Recognizes collaboration fosters the most effective exchange of ideas and talent, facilitating open dialogues with a wide variety of contributors and stakeholders, building partnerships, leveraging skillsets, and sharing knowledge to achieve a common goal. Creates alignment through mutual accountability, transparent communications, and the application of change management principles. COMMUNICATION AND COLLABORATION Conveys information, vision, and strategy in an accurate and timely manner, adjusting to ensure understanding based on the audience. Actively listens; seeks to understand rather than respond. Proactively solicits and values diverse perspectives, ideas, and opinions. Responsibilities Plan and execute marketing campaigns that align with corporate strategy and regional/industry-specific objectives. Partner with product marketing, field sales, and regional leaders to shape goto-market messaging and content plans. Use marketing automation and CRM tools to segment audiences and deploy personalized communications. Track and report on KPIs for campaign performance and pipeline contribution across channels. Optimize budget allocation across campaigns to drive engagement and ROI. Attributes Receives minimal instruction on new assignments and begins to proactively take on more complex work. Uses evaluation, judgment, and interpretation to select the right course of action. Work is done independently and is reviewed at critical points. May impact closely related teams including field marketing, demand generation, customer marketing and partner marketing. Ability to manage outside marketing automation agencies to ensure projects are completed accurately, on-time and built around best-in-class repeatable processes. Ability to assemble and interpret data and deliver actionable business insights. Ability to execute local components of geographic and corporate marketing campaigns including event activity digital campaigns, channel marketing, tradeshows, etc The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change. Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com). Equal Employment Opportunity It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com. Hybrid: Employees within 30 commutable miles of an F5 office are required to work from the office a minimum of 30 business days per quarter. Remote: Primarily work from designated home location but can come into an F5 office to work or travel to an offsite location as needed. Together, we're building a better digital world. Founded in 1996, F5 is a global leader in application delivery and security. Our premier platform helps customers secure and deliver every app, API, and piece of infrastructure across all environments. Backed by over three decades of expertise and 553 patents, our solutions protect against threats while ensuring fast, reliable digital experiences. With over 6,400 employees, we serve more than 23,000 customers in over 170 countries. To continue this work, we need people like you—the best minds in the industry. We're committed to a unique, human-first culture that encourages authenticity, prioritizes diversity and inclusion, and fosters the growth and success of our employees.