Smartwool: Senior Planner, eCommerce Demand & Inventory

USCA > USA > Colorado > Denver HQFull-time$77.8k–$97.2kPosted Jul 31, 2026

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.

SENIOR ECOMMERCE DEMAND AND INVENTORY PLANNER (Smartwool)

What will you do?

The Sr. eCommerce Demand and Inventory Planner owns North America eCommerce demand forecasting and in-season inventory management to help drive KPI’s for Smartwool.com. This role is responsible for monitoring sales performance through detailed analysis of sell through data and tracking of inventory positions and opportunities. You will proactively identify and resolve inventory constraints, optimize inventory segment allocation to maximize product availability and revenue, and collaborate across channels to deliver total Smartwool sales and profit goals. This role works closely with the eCommerce team, Wholesale and Supply Planning, Merchandising and Marketing. This is a hybrid role, based in our Denver, CO office.

Let’s break down that day-in-the-life a bit more.

  • Own pre-season and in-season demand forecasting for Smartwool North America ecommerce, maintaining accurate inputs across planning systems to support buy readiness, inventory positioning, and financial targets.
  • Drive in-stock performance and sales capture through daily and weekly monitoring of web pages and DC inventory, recommending segment transfers and supply timing adjustments to maximize revenue and turns.
  • Analyze sell through data, inventory mix, and seasonality trends to proactively identify risks and opportunities and recommend actions to meet financial objectives.
  • Assess End of Line inventory positioning to meet financial targets and work with the Ecommerce team to optimize markdown assortment.
  • Partner with Wholesale Demand Planning and NORA Supply Planning to prioritize and allocate supply when capacity is constrained, ensuring ecommerce demand is accurately represented.
  • Support the monthly Demand Review by surfacing issues, opportunities, and insights that drive operational performance and business outcomes.
  • Contribute to longer-term planning by assessing product and merchandising decisions for future season impacts, and participate in key supply chain capability projects and ad hoc analysis.
  • Perform stretch projects as needed, such as create demand forecasts for other direct to customer sales channels.

What do you need to succeed?

  • We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have (Bachelor’s degree or equivalent from four-year college or university - preferred concentration in, Supply Chain or Business Management), we are most interested in 3+ years of related professional experience.

The foundation skills you will need in this position are:

  • Excellent written and verbal communication skills
  • Ability to understand, assess, & problem solve by leveraging technical and analytical skills
  • Ability to work effectively within a cross-functional team environment
  • Proven ability to multi-task effectively
  • Advanced Excel Skills (pivot tables, macro’s)
  • Understanding of reporting tools (Business Objects / PowerBI / SAP S4)
  • Experience in project planning and implementation
  • Self-starter with excellent follow through
  • Excellent attention to detail

Special Requirements: 

  • Ability to travel; limited travel required (5%)
  • APICS or IBF certifications are a plus

Now WE have a question for YOU.

Are you in?

Hiring Range:

$77,760.00 USD - $97,200.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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