Lesson & Range Group Sales - Marketing Department, Golf Business (C&M)

Job Description:

Business  Overview
The golf business unit within Rakuten Group's Commerce &
Marketing Company operates Japan's largest golf course reservation platform,
"Rakuten GORA," while also developing multifaceted services that
shape the future of the golf industry. With the mission to "Bring
happiness to both golf players and supporters" and "Pioneer a new
future for golf through innovation," we actively diversify our business
beyond reservations, expanding in both B2C and B2B domains. Regardless of
whether they joined as new graduates or mid-career professionals, our diverse
team members work together to drive business growth and revitalize the entire
golf industry.
 
 
Department Overview
The Marketing Department's Lesson & Range Group operates a
platform connecting golf lesson schools and indoor practice facilities
nationwide with users who want to start or improve their golf skills,
boasting the No. 1 record in the number of listed facilities.
 
We are currently not only expanding our existing reservation portal
business but also pursuing a grand mission of "creating new
markets" with the aim of revitalizing the entire golf industry, and we
work toward this goal every day.
 
Rakuten GORA Lesson Reservation Service
https://gora.golf.rakuten.co.jp/doc/cnt-lesson/
 
 
Position:
Why We Hire
The golf industry faces a challenge: many people perceive golf
as "exclusive" and "difficult to improve at," causing
them to quit before discovering its enjoyment. We are convinced that the key
to breaking down this barrier lies in "lessons."

Currently, Rakuten GORA's lesson and school business goes beyond being a
mere reservation portal, embracing the VISION of "creating a new market
in the golf lesson industry and increasing the number of golfers who enjoy
the sport for life." Leveraging Rakuten's vast user base and data, we
aim to maximize client acquisition, optimally connect users with facilities,
and revitalize the entire industry.

As we enter a phase of service expansion, we are looking for partners to
join us in shaping the future of golf beyond existing frameworks. Won't you
join us in spreading the appeal of golf?
 
You will be able to plan and execute new customer acquisition
models that go beyond the framework of existing portal sites, driving digital
transformation in the golf lesson industry and attracting beginners into the
world of golf.
 
You will be responsible for planning, proposing, and executing initiatives
by leveraging Rakuten GORA's user base, Rakuten Points, and the group's
marketing data as powerful assets.

This is a socially significant role that addresses the challenge of "I
started golf but can't improve and don't know where to go," expanding
golf's reach as a lifelong sport.
 
Position Details
In this position, you will conduct consulting sales for new
member proposals to Rakuten GORA and maximize customer acquisition for
existing member facilities, targeting golf lesson schools and indoor practice
ranges nationwide. Beyond mere sales, you will lead data-driven planning and
marketing initiatives, contributing to the overall expansion of the
service.

<Main Responsibilities>
・New business development (50%)
・Consulting sales for existing clients (50%)
・Proposals for on-site improvements
・Planning/proposing campaign strategies
・Data analysis

<Specific Project Examples> 
・Implementing offline marketing to promote Rakuten GORA services to lesson
management corporations
 
 
Work Environment
<Organizational Structure>
・Total employees: Approximately 150 
・Marketing department: Approximately 20
・Age range: Primarily 20s to 30s
 
New graduate vs. experienced hire ratio: 20% new graduates, 80% experienced
hires

<Specific Project Examples> 
・Implementing offline marketing to promote Rakuten GORA services to lesson
management corporations

<Background of Mid-career Employees>
・Experience in corporate sales at a general trading company
・Experience in corporate sales at a housing equipment manufacturer

<Career path of mid-career employees who are active>
・Appointed as assistant manager within 3 years of joining the company
・Promoted to manager within 5 years of joining the company and currently
excelling in the role

Mandatory Qualifications:
・Corporate sales experience (3+ years in new business
development/proposal sales)
・Logical thinking and data-driven problem-solving skills
・Strong communication skills to coordinate projects smoothly with
internal/external stakeholders

Desired Qualifications:
・Sales experience in intangible products, web advertising, and
portal sites
・Practical experience in marketing initiatives (campaign planning, SNS
management, SEO/advertising operations, etc.)
・Experience in store business or school business operations/consulting
・Deep knowledge of the golf industry or strong passion for "energizing
the sports business"

Other Information:
Additional information on Location
Rakuten Crimson House 
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification 
TOEIC Score exceeding 800 (or similar level of English ability)
or a University Degree earned in an English-speaking country. 
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above,
taking an IP test, organized by Rakuten, during selection process is
required.
 
Rakuten Group, Inc. Homepage Link
・Benefits:https://corp.rakuten.co.jp/careers/benefit/
・Recruitment Information:https://corp.rakuten.co.jp/careers/information/ *
Employment type is detailed
・Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/
 
#business #consultingsales #commerce  #RakutenGORA