Marketing Manager

Skip to main contentEnglishEnglishBack to all jobsMarketing ManagerJapanFull-timePermanent employeeApply for this jobAboutChrono24 is one of the world’s leading online marketplaces for luxury watches. By connecting buyers and sellers around the globe and combining a passion for horology with cutting-edge technology, we bring transparency, trust, and efficiency to the watch market.With more than 9 million monthly visitors, Chrono24 is a global platform used by watch enthusiasts and sellers worldwide.As Marketing Manager for the Japan market, you will contribute to local growth across both B2C and B2B.Reporting to the APAC Marketing Lead based in Tokyo, you will work closely with the APAC team and global specialist teams to plan, execute, and continuously improve marketing initiatives tailored to the local market.This is a highly autonomous role in which you will identify opportunities, build processes from the ground up, and turn them into scalable, repeatable operations with speed and ownership.Your core mission is to drive brand awareness, user acquisition, engagement, and partner acquisition, activation, and retention in Japan. In particular, you will be expected to deliver a consistent brand experience through high-quality content creation and localization for customers and partners in the Japanese market.Success in this role will be measured through growth in MAU, MARU, and Requests; stronger customer loyalty and LTV in B2C; and improved partner activation and pipeline generation in B2B.What you can expectDriving B2C demand and improving LTV in Japan through CRM, locally relevant content, local campaigns, and paid mediaSupporting B2B partners throughout the full lifecycle, from acquisition and activation to ongoing engagement and retention, to accelerate growthActing as a bridge between global and local teams to deliver high-quality, effective marketing in close collaboration with key stakeholdersBuilding initiatives from 0 to 1 and standardizing them into scalable operations, while making sound prioritization decisions and delivering results with limited resourcesWhy this role nowJapan is one of Chrono24’s most important growth markets and offers significant further potential.To strengthen locally relevant marketing and accelerate growth across both B2C and B2B, this role will play a critical part in the next phase of our development.By combining Chrono24’s global strengths with strong local execution and market insight, this position will serve as a key driver of stronger business results in Japan.What success looks likeDriving B2C demand and improving LTV in Japan through CRM, locally relevant content, local campaigns, and paid mediaSupporting B2B partners throughout the full lifecycle, from acquisition and activation to ongoing engagement and retention, to accelerate growthActing as a bridge between global and local teams to deliver high-quality, effective marketing in close collaboration with key stakeholdersBuilding initiatives from 0 to 1 and standardizing them into scalable operations, while making sound prioritization decisions and delivering results with limited resourcesKey responsibilities for the Japan marketB2C (Demand Generation)Create and manage content for platform and CRM communications while ensuring consistently high localization qualityExecute local campaigns in collaboration with media, community channels, and other relevant partners as neededDrive business growth by improving MAU, MARU, and retentionPlan and execute event initiativesB2B (Partner Growth)Plan, create, and edit partner-facing content, ensure high localization quality, and execute initiatives across the full partner lifecycle from acquisition and activation to ongoing engagement and retentionMaintain the quality of partner enablement and education materials, including presentations and case studies, and create new assets where neededPlan and execute events and trade marketing initiativesCreate content and ensure high localization...