Lifecycle Marketing Manager (Remote)

Lifecycle Marketing Manager (Remote) LocationUnited States (Remote)Employment TypeFull timeLocation TypeRemoteDepartmentMarketingCompensationUS Comp Range$125K – $150K • 0.01% – 0.1%Maximus does not currently offer any annual bonus. For full time roles, there will be equity in the form of stock options as part of the offer on top of the base salary. This does not apply to any contract or hourly opportunities.Position is Remote (USA or Canada)No agencies pleaseAbout MaximusMaximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.About The RoleWe’re looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful.What you will own (Key Responsibilities)Braze Platform Ownership & ArchitectureOwn the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygieneDesign and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right momentArchitect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messagingManage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event pipingOwn email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimizationEvaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edgeBroadcast Marketing CommunicationsPlan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiativesDevelop and manage segmentation strategies that target the right audiences with the right offers at the right frequencyBuild and optimize prospect nurture sequences that convert leads into clientsExecute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metricsClient Lifecycle & Transactional CommunicationsOwn all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notificationsDesign and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-valueBuild re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn driversEnsure every transactional...