Senior Marketing Manager

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Marketing ManagerFull-timeBusiness Segment: Universal FilmCompany DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Job DescriptionRole OverviewThe Senior Marketing Manager is responsible for leading the strategic development and execution of theatrical marketing campaigns in Mexico, ensuring strong business performance, cultural relevance, and audience engagement.This role serves as a key integrator across marketing disciplines, connecting media, digital, publicity, promotions, creative, and exhibitor initiatives into 360° campaigns. The Senior Marketing Manager leverages audience insights, market intelligence, and performance data to inform decisions and maximize campaign effectiveness, working closely with local, regional, and global stakeholders.The position plays a key role in fostering collaboration, operational excellence, and innovation across the internal and external marketing organization, working in partnership with agencies, media partners and vendors, making sure that campaigns are executed efficiently and drive impact for individual releases, while supporting the long-term growth of key franchises.Key Role ResponsibilitiesCampaign Strategy & ExecutionLead the development and execution of 360° integrated marketing campaigns for theatrical releases.Translate global studio strategies into locally relevant plans that resonate with audiences in Mexico.Ensure alignment between campaign objectives, audience priorities, and business goals.Identify opportunities to strengthen campaign performance through strategic optimizations and innovative approaches.Drive collaboration across media, digital, publicity, promotions, partnerships, creative services, and exhibitor marketing.Audience & Business IntelligenceLeverage campaign trackings, social listening, box office performance, consumer signals and market intelligence to guide strategic decisions.Collaborate with BI teams to identify actionable insights and opportunities.Translate data into actionable recommendations that improve campaign effectiveness and audience engagement.Stakeholder & Cross-Functional CollaborationServe as a strategic lead with local, regional, and global stakeholders to align campaign priorities and share market intelligence.Support executive presentations, campaign reviews, strategic recommendations, and performance reporting.Manage relationships with agencies, vendors, and external stakeholders to ensure high-quality execution and opportunities.Foster collaboration across WBD...