B2C Growth Marketing Specialist

About OffSec Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills. Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote-first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies. Think you can outwork, outlearn, and out-hustle the competition? Good. We like people who TRY HARDER. Excited about our mission and what we do? Apply and join us! About the Job We are looking for a B2C Growth Marketing Manager to help build, execute, and optimize marketing campaigns across social media, lifecycle email, content marketing, and digital growth channels. This role is ideal for a hands-on marketer who enjoys owning campaigns across multiple channels and using performance data to improve results. You will work closely with internal marketing teammates to create content, run campaigns, and continuously improve performance. The ideal candidate is both creative and analytical, comfortable developing content and campaigns while also using data to understand performance and optimize future marketing efforts. About the Team Our marketing team focuses on building meaningful relationships with our audience across multiple channels including social media, email lifecycle marketing, content, and community engagement. We are a collaborative team that works closely together to plan campaigns, experiment with new ideas, and learn from performance data. This role will partner with marketers responsible for brand, growth, and campaign execution. What You Will Do 1. End-User Retention & Lifecycle Marketing Retention Architecture: Build and optimize automated lifecycle journeys designed to increase "return learners" and reduce churn within our subscription products. Habit-Forming Engagement: Manage newsletters, technical deep-dives, and community-driven communications that keep OffSec top-of-mind between certification attempts. Smart Segmentation: Utilize learner data to create personalized "next step" recommendations, guiding students from entry-level certs to advanced specializations. 2. Product Launches & Promotion Strategy Launch Execution: Partner with Product Marketing to lead the B2C execution for new course launches and certifications, ensuring the community is primed and ready to "Try Harder." Promotional Engine: Design and coordinate high-conversion marketing promotions, including holiday sales, bundle offers, and community contests. Creative Campaigns: Collaborate with brand and paid media teams to develop ad copy and creative assets that resonate with the individual cybersecurity practitioner. Incentive Management: Oversee "swag" distribution and prize fulfillment for community giveaways, ensuring a premium experience for winners. 3. Analytics & Performance Optimization Growth Metrics: Monitor full-funnel performance for the B2C segment, tracking key metrics like Retention Rate, Customer Lifetime Value (LTV), and Conversion-to-Purchase. Continuous Testing: Partner with the Marketing Ops team to create a rigorous lead-with-data testing across email subject lines, landing pages, and promotional offers to identify what moves the needle. Market Insights: Support marketing tracking and analytics implementation to ensure we have a clear view of which promotions drive the highest ROI. What We’re Looking For 4–7 years of experience in B2C digital marketing, growth marketing, or lifecycle marketing Experience executing marketing campaigns across social media, email marketing, or digital marketing channels Experience managing and optimizing social media campaigns and content Experience running email marketing or lifecycle campaigns Strong writing and editing skills for marketing content Comfort analyzing marketing performance and campaign metrics Strong organizational skills and ability to manage multiple projects Nice to Have Experience using Hubspot or a similar lifecycle marketing platform Experience working with marketing analytics tools such as Google Analytics or Plausible Familiarity with marketing tracking tools like Google Tag Manager Experience collaborating with SEO or paid media agencies Direct reports This position has no direct reports. EEO OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.