Product Lead, Consumer Health

Product Lead, Consumer Health LocationNew YorkEmployment TypeFull timeLocation TypeHybridDepartmentProduct CompensationNYC$160K – $180K • Offers EquityAt Gaia Family, we're building the patient-facing front-door to fertility care, starting with financial infrastructure to pay monthly with outcomes protection baked in.Most people pursuing IVF or egg freezing in the U.S. are paying out of pocket. The experience is expensive, fragmented, emotionally overwhelming, and operationally messy. We partner with 180+ leading fertility clinics to make treatment more accessible through financing, product innovation, and a modern patient experience.We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico), and we’re looking for a product leader to own and scale our consumer growth engine.The RoleThis is not a feature PM role.You will own Gaia’s consumer funnel end-to-end: from first touch through consult booking, financing, and treatment activation. You’ll be responsible for improving conversion, increasing revenue, and helping thousands of patients navigate one of the biggest healthcare decisions of their lives.You’ll work directly with the Head of Product, alongside engineering, design, marketing, operations, and clinic partners. You’ll have high autonomy, fast shipping velocity, and direct influence on company strategy.If you like operating close to the business, running experiments, obsessing over conversion, and building products that meaningfully impact people’s lives, you’ll thrive here.What You’ll OwnThe full consumer journey:acquisition → signup → consult → financing → treatmentCore growth and conversion metrics tied directly to company revenuePatient-facing experiences across:onboardingschedulingintake flowsSMS + email lifecycle journeyspayment and financing UXExperimentation strategy:identifying opportunitiesdesigning testsanalyzing outcomesdeciding what scalesNew consumer products and monetization opportunities, including lab testing and adjacent offeringsFunnel analytics and reporting:dashboardsconversion trackingcohort analysisoperational visibilityCross-functional execution with engineering, growth, operations, and fertility clinic partnersWhat We’re Looking ForMust-Haves5–8 years of product management experienceExperience owning growth, conversion, marketplace, or consumer funnelsProven track record improving key business metrics through experimentationComfortable owning revenue outcomes, not just shipping featuresStrong product intuition paired with analytical rigorHighly autonomous operator who thrives in ambiguityExperience in fast-moving startup environments (Series A/B preferred)NYC-based and excited to work in person several days per weekStrong PlusesConsumer health, fintech, marketplace, or healthcare experienceExperience with high-consideration or emotionally sensitive purchasesWomen’s health or fertility experienceExperience building communication-heavy workflows (SMS, lifecycle, scheduling, onboarding)Comfort using AI tools in day-to-day product work:researchprototypinganalysiswritingexecutionHow We WorkWe move fast, operate with high ownership, and care deeply about quality.We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.Why This Role Is Exciting 🤩Own a critical revenue-driving product surface end-to-endWork on a meaningful problem in healthcare with massive market opportunityOperate with unusually high autonomy and visibilityJoin a small, high-talent team where decisions ship quicklyHelp define the future of fertility financing and patient experienceMeaningful equity upside as the company...