Senior Director Paid Digital Marketing

Skip to main contentWe use cookies to make the safest and most effective website possible.Newrez LLC NMLS# 3013Also doing business as Shellpoint Mortgage Servicing1100 Virginia Drive, Suite 125Fort Washington PA 19034For licensing information, go to:www.nmlsconsumeraccess.org Newrez NMLS Consumer AccessDoing business as Newrez Mortgage in the states of Arkansas and Texas.  Website approval pending with the New York Department of Financial Services.Disclosures:Licensing & Disclosure InformationTerms & ConditionsPrivacy PolicyWebsite AccessibilityNewrez Fee Schedule NoticeServicing Legal DisclosureCA Privacy PolicyDo Not Sell My Personal Information - CA ResidentsRead Full Privacy MessageDeclineAccept CookiesJoin UsSign InSenior Director Paid Digital Marketing page is loadedSenior Director Paid Digital MarketingApplylocationsNY - New York - 817 Broadwaytime typeFull timeposted onPosted 29 Days Agojob requisition idR9988Who We AreAt Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.POSITION SUMMARYNewrez is seeking a strategic marketing leader to serve as Senior Director, Paid Digital Marketing. This role owns Paid Digital strategy end-to-end: from current performance channels to emerging platforms, and inclusive of near-term growth goals to long-term brand and business outcomes. The incumbent will be a primary voice in defining the martech roadmap and vendor/agency partnerships to enable success.The ideal candidate will take a collaborative, customer-first, data-driven approach to designing GTM and expansion plans, through a measured test-and-learn mindset. This role requires deep cross-functional collaboration, expertise in paid digital marketing and marketing technology, lifecycle marketing, marketing measurement, and performance optimization.DESCRIPTIONDuties and ResponsibilitiesDevelop and lead Paid Digital programResponsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businessesDrive Paid Digital-related martech, vendor, and measurement strategy Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.Qualifications and Education RequirementsBachelor’s degree required; advanced degree (MBA or related field) preferred.10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.Deep expertise in paid digital strategy across customer growth and brand outcomes.Proven track record of delivering measurable impact across paid digital platforms.Strong understanding of marketing technology, marketing analytics, and experimental test design.Experience managing large-scale budgets, vendor relationships, and...