Digital Marketing Specialist

MANILA, PhilippinesFull-timePosted Aug 4, 2026

This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.

Strategy Development

Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
Identifying target audience and creating buyer personas
Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
Budget planning and resource allocation

Search Engine Optimization (SEO)

On-page optimization (keywords, meta tags, site structure)
Off-page optimization (backlinks, domain authority)
Technical SEO (site speed, mobile-friendliness, crawlability)
Keyword research and competitive analysis

Social Media Marketing (SMM)

Managing brand presence across platforms
Community engagement and reputation management
Paid social advertising campaigns
Influencer partnerships

Paid Advertising (PPC/SEM)

Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
Budget optimization
Retargeting and remarketing campaigns

Analytics & Data Analysis

Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
Using tools like Google Analytics, Tableau, or CRM dashboards
Reporting insights to stakeholders

Brand Management

Ensuring consistent brand voice/visuals across channels
Monitoring online reputation and sentiment

Website & UX Optimization

Landing page design and optimization
Ensuring mobile responsiveness
Improving site navigation and conversion funnels

Education Qualification: College Graduate. Preferably Marketing or Advertising course
No. of Years of Experience: 6-10 years
Strong understanding of brand strategy, storytelling, and and positioning
Experience managing campaigns across digital and offline channels
Brand and Product marketing/creative advertising/media planning
Strong understanding of automotive products, customer journeys