Brand Designer, Creative X

Summary:

ABOUT OUR TEAMCreative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop all consumer brand content and experiences for Meta, Facebook app, Instagram, and WhatsApp. Our vision is fearless creativity that redefines social. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across five of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences. We believe in attracting and nurturing world class talent with a focus on community and career development. HOW WE WORKWe have developed proven collaboration models with agencies and our cross-company creative network. While we lead our team to create innovative films, content, and experiences across our own channels, we also guide our lead agencies in the creation of content for TV, print and OOH. This ensures a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our apps. ABOUT THIS ROLEWe are looking for a brand designer to join the team with a background in developing holistic and timeless brand design systems. This person must have a demonstrated experience in brand architecture, craft, and design thinking, with a proven track record of working on integrated efforts. You must be comfortable working across many media touchpoints and creating rigorous design systems. You’re a conceptual thinker who can bring ideas to life in new and inspiring ways—and when you decide to make something, you carry your vision from concept to launch with independence and ownership.In this role, you’ll work specifically and closely with the CX Design team to build out brand foundations and scalable toolkits that enable high-quality campaigns and activations across channels. You’ll translate strategy into clear design systems, templates, and guidelines that help teams move fast while keeping the family of apps brand consistent, expressive, and culturally relevant at global scale.

Required Skills:

Brand Designer, Creative X Responsibilities:

1. Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles

1. Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels

1. Develop original, original design concepts across a range of marketing touchpoints — balancing expressive exploration with system rigor

1. Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality

1. Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand

1. Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions

1. influence and align stakeholders

1. Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience

1. Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance

1. Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism

Minimum Qualifications:

Minimum Qualifications:

1. 8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems

1. Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits

1. Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format expressions

1. Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders, incorporate feedback, and deliver work that ships

1. Effective communication skills, with a track record of influencing creative strategy and design decisions through presentations, narratives, and clear design rationale

1. Proficiency in Figma and Adobe Creative Suite, with the ability to produce explorations, high-fidelity designs, and presentation-ready assets

1. Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance, where applicable)

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated ability to create global-ready frameworks that scale across markets, localization needs, and diverse cultural contexts without losing brand integrity

1. Proven ability to operate effectively in highly ambiguous problem spaces—bringing structure, options, and momentum when the path isn’t defined

1. Motion design skills (or strong motion graphics partnership experience) to extend brand systems into animation, transitions, and dynamic storytelling. Experience designing for technology platforms that span multiple surfaces and constraints (e.g., consumer hardware, wearables, or hardware and software ecosystems)

1. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

1. Experience with immersive or emerging formats (e.g., AR/VR, spatial/3D, interactive experiences) as part of a brand or marketing creative

1. Experience collaborating with adjacent disciplines (motion, photography, production, creative technologists) and comfort incorporating new tools/AI workflows to deliver integrated, multi-format systems

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

1. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

1. Experience working across both product and marketing contexts, able to translate product strategy into clear brand systems and expressive campaign works

Public Compensation:

$149,000/year to $209,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.