Content Marketing Specialist

Skip to main contentBack to all jobsContent Marketing SpecialistCasablancaFull-timePermanent employeeApply for this jobCe que vous ferezWe are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. She/he will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, this person will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.You will be responsible forDevelop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants’ cultureIdentify topics to grow our merchant community and user baseCraft web and campaign copy in inyad’s voice and tone — everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business…).Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)Work closely with other marketing team members to facilitate completion of assets (e.g. design, performance & product marketing)Proactively seek inputs from product marketing and product development teams to ensure accuracy of product representation in storytelling and discuss clients’ input and feedbackYour qualificationsYou have 2-4 years experience in B2B SaaS marketing and/or Ecommerce, and content creation, with a strong portfolio of work to share with us.BSc degree in Marketing, Journalism or relevant field preferredExperience working in a marketing/ content marketing role and generating content such as whitepapers, webinars, blog posts, multimedia content, and sales collateralYou have exceptional verbal, writing and editing abilities (Arabic, French and English). You regularly produce content with subject matter experts in a space.Compelling storyteller with a knack for narratives that resonate with large audiencesYou’re a natural educator and excellent researcher — you do a deep dive on topics, enough to communicate nuance and authority. Distilling complex topics into “infotainment” is easy for you. You love helping people understand.Outstanding team player with the ability to relate and care for customers and team members alikeA healthy obsession with style guides and grammatical exactitude.You’re resourceful and self-motivated with a bias for action.Comfortable in fast paced, high-growth start-up environmentBackground of social media and growing an audienceFocused editorial mindset that recognizes what kinds of content the audience engages withBasic understanding of SEO and social analyticsAbout usWe are a young and passionate team building the #1 all-in-one business management and payment platform in Africa. More than 250,000 professionals across 10+ countries rely on our products — Konnash, inyad POS, inyad B2B, inyad Staff, and more — to sell, get paid, and run their operations seamlessly.We operate in small, autonomous, and agile teams. We believe in ownership, innovation, and bold ideas — in an environment where sharing, learning, and building together is part of how we work every day.Apply for this job