Brand Marketing Senior Manager

Single PositionView All JobsBrand Marketing Senior ManagerBlaine,US-MN,United StatesApply NowAdd to cartFind out how well you match with this jobUpload your resumeJob descriptionReq ID25415BrandAvedaJob FunctionMarketingJob Sub-FunctionGlobal BrandAssignment CategoryFulltime-RegularThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.Description The Senior Manager, Global & North America Marketing, will partner with the VP of Marketing to define and execute Aveda's Body Care and Gifting category strategies, lead strategic expansion projects, and drive end-to-end go-to-market strategies. This role will lead innovation, consumer storytelling, and category management across Global and North America, delivering consumer-focused launches that drive brand growth and engagement.This position partners with Product Development, Package Development, Finance, Education, Channel & Commercial Teams, Creative, Digital Consumer Engagement, and regional teams to ensure consistent brand expression and market success.Innovation Strategy & Product DevelopmentLead marketing strategy from ideation through launch, ensuring alignment with brand vision and body care trends.Develop a three-year innovation pipeline and launch calendar balancing new product introductions and commercial initiatives.Identify breakthrough claims, ingredients, and consumer campaigns that strengthen Aveda's lifestyle equity.Partner with Product Development, R&D, and Packaging teams to drive formulation innovation and sustainability initiatives.Lead post-launch analysis to optimize future launches.Category & Business ManagementPartner with the VP of Marketing to develop category and hero product Merchandise Financial Plans and long-range portfolio strategies.Lead global portfolio management, including SKU productivity analysis and rationalization recommendations.Lead forecasting for New Product Launches (NPLs) and define hero product and NPL priorities.Oversee North America NPL management with Sales Ops, GBSC, Customer Service, and cross-functional teams to ensure execution and demand alignment.Optimize NPL investments and cost of goods (COGs) to drive profitable growth.Lead pricing analysis, competitive benchmarking, and seasonal pricing recommendations with Strategic Pricing.Go-to-Market & Integrated MarketingOwn go-to-market strategies for assigned categories, including launches and commercial innovations, creating consumer-focused campaigns across channels.Ensure digital, retail, salon, visual merchandising, and activation touchpoints reflect brand identity, category strategy, and messaging.Lead cross-functional strategy sessions and creative briefing processes to deliver impactful assets on time.Lead global asset grid development with channel leads and key regions.Partner with channel teams to execute North America strategies while tracking awareness, engagement, consumer counts, retail sales, and market share.Consumer & Market InsightsUse consumer research, social listening, CRM data, and industry trends to inform innovation and marketing strategies.Conduct competitive analysis and identify whitespace opportunities and new business potential.Integrate insights into product messaging and marketing activations.Monitor industry and competitor activity, sharing monthly NPD updates and market intelligence.Regional & Commercial PartnershipServe as the...