CRM & E-commerce Manager

Salary: Thương lượng

Location: LXB Company - Office

Team: Revenue

Application deadline: 04/06 — 30/09/2026

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Job Description

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Revenue
Line report: Director of Revenue
Team Management: Commercial Planning | Performance Media | Retail Activation | Retail Field Teams

About Lixibox

Lixibox is Vietnam’s leading premium beauty and wellness platform. We bring together the best global beauty brands, including Halio, Paula’s Choice, NUXE, Shiseido and many others. We are building the future of beauty, wellness and longevity through exceptional products and customer experiences.

About the Role

We are hiring a CRM & E-commerce Manager to own the customer experience and growth of Lixibox.com, combining CRM/lifecycle management with on-site e-commerce performance.

I. RESPONSIBILITIES:

• Set the quarterly roadmap for Lixibox.com covering product launches, seasonal campaigns, and site experience improvements.
• Own the CRM calendar (email, SMS, Zalo, loyalty program), including segmentation, automation, and lifecycle campaign performance.
• Set and track acquisition and retention targets (CAC, ROAS, conversion rate, repeat purchase rate) for the owned e-commerce channel.
• Manage on-site merchandising, pricing, and homepage/campaign page planning for Lixibox.com.
• Plan Gift-With-Purchase (GWP) and other customer experience moments for major launches and campaigns.
• Review monthly customer data (purchase behavior, NPS/CSAT, churn signals) and translate findings into specific CRM or site changes.
• Present the monthly Commerce Experience business review (site conversion, retention, CRM revenue contribution) to the Chief Revenue Officer.

II. WHO WE ARE LOOKING FOR:

• 3-5 years of experience in e-commerce, CRM, growth marketing, or customer experience in lead or manager level
• Understands premium beauty, wellness, or lifestyle consumers.
• Comfortable owning both the commercial (growth/CRM) and operational (site/merchandising) sides of an owned e-commerce channel.
• Strong analytical skills and experience with CRM/e-commerce platforms (e.g., Shopify, CRM/marketing automation tools).
• Speaks fluent Vietnamese and professional English.

Success Looks Like

• More customers coming back to shop.
• Strong product launches and seasonal campaigns.
• Higher customer satisfaction and loyalty.
• A premium shopping experience that customers remember and recommend.
• Continuous improvements based on customer insights and data.

AI-First Capability
We are building an AI-first organization.
At Lixibox, AI is expected to become a core part of how we work, make decisions, and scale the business. Every team member is expected to continuously learn, adopt, and improve AI-enabled ways of working.
What we look for

• Curious about AI and new technologies.
• Strong problem-solving and systems thinking.
• Comfortable learning and adopting new AI tools quickly.
• Able to identify repetitive work and propose automation opportunities.
• Uses AI to improve productivity, decision quality, and execution speed.
• Open to experimenting, measuring results, and continuously improving workflows.

Success in this role

• Actively incorporates AI into daily work.
• Contributes ideas to improve AI workflows and automation.
• Works effectively with AI assistants while applying sound business judgment.
• Helps build scalable, efficient operating processes rather than relying on manual execution.

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. Screening with HR → 2. Interview with CEO and Head of Department.

IV. WHY JOIN LIXIBOX

You’ll help shape one of Vietnam’s most exciting premium beauty and wellness companies, working with global brands and building experiences that inspire modern consumers. If you’re passionate about beauty, wellness, longevity and creating world-class customer experiences, we’d love to meet you.

V. BENEFITS:

• Highly competitive packages
• Company Annual Performance Bonus
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, ping pong at office, gift voucher…
• Employee Discount Code (Up to 50%).

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