Commercial Intelligence Analyst

Back to jobsCommercial Intelligence AnalystCape TownApplyMeet Ozow  Ozow is a leading fintech company that's redefining digital payments in South Africa and beyond. We're dedicated to making payments more accessible, secure, and convenient for both businesses and consumers. As a fast-growing player in the financial technology sector, Ozow fosters a culture of innovation, diversity, and inclusivity. We believe in pushing the boundaries of what's possible and are committed to making a positive impact on the world through our payment solutions.    More about this Ozow fantastic position   As a Commercial Intelligence Analyst, you will own the data infrastructure that powers Ozow's merchant acquisition and competitive takeout strategy. This is not a sales role — it is the engine behind the sales team. The GTM Intelligence Analyst ensures that reps always have a clean, enriched, prioritised, and sequenced pipeline of merchant leads in Salesforce, ready to work without manual preparation.  The person in this role sits at the intersection of data, tooling, and commercial strategy. They are the reason the machine runs at scale.  Your role and responsibilities  Competitor Intelligence & List Acquisition  Run regular BuiltWith exports to identify SA merchants currently processing with competitor payment gateways  Build and maintain structured target lists for each competitor segment, refreshed on a defined cadence  Apply standard filtering criteria (ecommerce platform, vertical, GMV tier, domain quality) to produce ranked candidate pools  Track list versions and maintain a clear audit trail of what has been imported and when  Data Enrichment  Run bulk email discovery across all merchant lists using Hunter.io and/or supplementary tools  Validate all emails prior to import using NeverBounce or ZeroBounce to protect domain reputation  Enrich records with platform confirmation (Shopify / WooCommerce / Other), switching friction score, and GMV tier estimate  Apply ICE scoring (Impact × Confidence × Ease) to rank leads for rep prioritisation  Salesforce & CRM Management  Import enriched merchant data into Salesforce via Data Loader, maintaining consistent field mapping across all competitor datasets  Manage deduplication, data quality, and schema integrity across the merchant pipeline  Build and maintain Campaign structures per competitor takeout wave  Configure and refine lead scoring formula fields and auto-assignment rules in Salesforce  Produce Salesforce reports and dashboards for weekly pipeline health reviews Outreach Sequencing  Trigger appropriate email sequences via Outreach.io or Salesloft based on ICE score tier and competitor segment  Monitor sequence performance metrics: open rates, reply rates, bounce rates, conversion to opportunity  Flag deliverability issues and adjust lists or sequences accordingly  Maintain sequence templates per competitor type   Process Optimisation Own and continuously improve the repeatable end-to-end playbook: list acquisition → enrichment → import → scoring → sequencing  Analyse conversion data to refine ICE scoring weights over time  Document all processes so the approach can scale across new competitors or new markets without rework  Proactively surface data quality issues, tooling improvements, or list strategy recommendations to the commercial lead  Tools & Technology   Hunter.io: Bulk email discovery from domain lists  BuiltWith: Competitor merchant discovery; tech stack & payment gateway detection at scale  Neverbounce/ZeroBounce: Email validation and bounce prevention  Salesforce CRM: Lead management, Data Loader import, pipeline reporting, campaign tracking  Outreach.io/Salesloft: Email sequence management with Salesforce sync Microsoft Excel: Data cleaning, field mapping, ICE scoring preparation  Python (advantageous): Data processing scripts; not a hard requirement  You are an ideal candidate if you have  2–4 years in a data, operations, revenue operations, or analytical...