Senior Brand Executive - Social Media & Content

Branding & Communication Senior Brand Executive - Social Media & Content Bengaluru, Karnataka Work Type: Full Time Apply Now Designation: Sr Brand Executive, Social Media & ContentLocation: Bengaluru, KAExperience: 3+ yearsBudget: Upto 8 L About DrinkPrime:DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.Job Summary:The Sr Brand Executive will be responsible for DrinkPrime’s brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime’s communication remains engaging, impactful, and aligned with our key value propositions.The ideal candidate should have experience in developing brand narratives, launching digital campaigns, and collaborating with creators, designers, and agencies to amplify DrinkPrime’s presence across platforms. The role also requires hands-on involvement in content shoots and a working understanding of Adobe creative tools.Roles & Responsibilities:Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, X, and YouTube to improve brand visibility and engagementPlan and manage brand campaigns, product launches, and city expansion campaigns from ideation to executionCoordinate and manage shoots for reels, ad films, product videos, and social-first contentWork closely with designers, editors, video creators, and agencies to craft compelling and platform-first contentOwn content strategy and brand storytelling while ensuring consistency in DrinkPrime’s tone, values, and communicationMonitor campaign performance through analytics tools and social insights to optimize future campaignsCollaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiativesStay updated on trends, creator culture, audience behavior, and platform innovations to keep DrinkPrime’s content fresh and relevant.Pre-requisites:3+ years of experience in Brand Management, Social Media, or Content MarketingStrong creative and content sensibility with the ability to conceptualize engaging brand campaignsProven track record of managing successful digital campaigns and social media growthShould know how to coordinate and manage content shootsBasic to intermediate understanding of Adobe software including:Adobe Premiere ProAdobe PhotoshopAdobe After EffectsAdobe IllustratorUnderstanding of video editing, framing, lighting, and content aestheticsExperience in agency coordination, influencer marketing, or community building is a plusExcellent project management skills with the ability to manage multiple campaigns simultaneouslyMasters in Marketing, Media or relevant field preferred Submit Your Application You have successfully applied You have errors in applying Apply With Resume * First Name* Middle Name Last Name* Email* Mobile Phone Social Network and Web LinksProvide us with links to see some of your work (Git/ Dribble/ Behance/ Pinterest/ Blog/ Medium) + CTC * ECTC* Notice period ( Please mention LWD if serving...