Senior Manager, Sales Development

Senior Manager, Sales Development LocationCanada RemoteEmployment TypeFull timeLocation TypeRemoteDepartmentSalesSenior Manager, Sales DevelopmentLocation: Canada (Remote) Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. We’re looking for a talented and team-driven Senior Manager, Sales Development to join us on our journey.ABOUT THE ROLEProcurify is looking for a motivating and inspiring person who is passionate about leading growing sales professionals. You are a person with a knack for leadership, developing talent, and building and refining processes and you’re motivated by helping our customers achieve the best version of themselves. You will be joining a team of high performers who excel at building relationships and crushing quotas. Everyone at Procurify is a team player. This role will be responsible for managing performance, creating strategic plays/tactics, hiring and promoting talent, and driving funnel performance all the way to revenue. We’re seeking entrepreneurial people who are willing to challenge the status quo and contribute to larger strategic objectives.This role will also play a part in how we continue to evolve as an AI-enhanced platform — whether through improving how work gets done, contributing to AI-enabled product experiences, or helping teams and customers operate more effectively using data and automation.What you’ll be working onLead and scale a high-performing BDR organization, driving strategic outbound pipeline generation while overseeing inbound lead management to ensure high-quality qualification and consistent conversionSet the long-term vision and strategic direction for the outbound function, aligning initiatives with broader revenue and go-to-market goalsThe BDR organization reports into Sales Leadership, and you will align closely with Account Executives and Sales Managers to build, refine, and execute strategic plays for building high-quality, conversion-ready pipelinePartner with Sales, Marketing, RevOps, and Product to develop integrated programs that drive consistent, high-quality lead generation and conversionEstablish a data-driven performance culture by developing robust reporting, forecasting, and coaching systemsIdentify and implement new tools, processes, and workflows to optimize team efficiency and scalabilityChampion cross-functional collaboration and influence key strategic decisions across GTM teamsAct as a leader-coach: mentor emerging managers, support career development, and foster a culture of continuous improvementRepresent the voice of the outbound team to senior leadership, surfacing trends, challenges, and opportunitiesOwn and refine the playbook for scaling teams, territories, and talent in a dynamic growth environmentHelp create a scalable path to promotion for top BDR’s progressing to SMB AE’sKPI’sCore Areas of Focus beyond quota achievement:Conversion Ratios: Meeting-to-opportunity conversion and pipeline revenue value.Speed to Lead: Monitoring and optimizing team SLA response times on incoming prospects.Dial Volume: Driving accountability around consistent daily team activities (calls, emails, connects).Forecast Accuracy: Managing weekly pipeline tracking and leveraging data/AI automation to predict revenue.Team Development: Conducting daily coaching on pitch/objection handling to drive continuous improvement on team goals.Who we’re looking for5+ years of progressive sales or business development experience, including 2+ years leading outbound BDR or SDR teams at scaleProven success leading teams to consistently hit or exceed pipeline and revenue quotas, with a track record of driving year-over-year metric improvementsStrategic mindset with a strong operational background — able to translate high-level goals into executable roadmapsDeep understanding of outbound sales motions, metrics, and leading indicators of successStrong cross-functional...