Assistant Director of Student Recruitment-MSUAASF Range C

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Working Title:

Assistant Director of Student Recruitment-MSUAASF Range C

Institution:

St. Cloud State University

Classification Title:

MSUAASF Range B

Bargaining Unit / Union:

211: Minnesota State University Association of Administrative Service Faculty

City:

St. Cloud

FLSA:

Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Unclassified - Unlimited Academic

Salary Range:

$48,027.00 - $78,850.00

Job Description

The Assistant Director manages multiple concurrent recruitment projects of moderate complexity with overlapping timelines, including recruitment events, communication campaigns, and multi-channel outreach initiatives. The position develops work plans, coordinates logistics, and prioritizes resources across projects to meet enrollment goals. Using enrollment and cost data, the Assistant Director assesses recruitment activities for effectiveness, recommends adjustments to improve outcomes, and ensures projects remain aligned with available resources and timelines. While final budget authority resides with leadership, the position exercises discretion in managing day-to-day recruitment operations and resolving project-level issues.

• Collaborates with the admissions team to implement comprehensive recruitment strategies to meet enrollment goals. Coordinates with academic programs to ensure updated and accurate academic offerings, establish recruitment priorities, target markets, and enrollment forecasts. Analyzes trends in higher education and student enrollment, as well as labor market needs to adjust recruitment plans and approaches to identify new prospective student channels.

• Coordinate recruitment activities including information sessions, recruitment events, conferences, site visits, and virtual outreach. Work in partnership with faculty and program leaders to strengthen program visibility, messaging, and responsiveness to market needs.

• Coordinates recruitment communications and campaigns in collaboration with University Marketing and admissions operations. Utilizes the admissions solutions (CRM, networking, and community building) to manage personalized outreach, track engagement, and improve conversion across the recruitment funnel. Ensures departmental messaging aligns with institutional mission, branding, and equity goals. Trains and supervises Admissions graduate assistants and assigned student workers to ensure uniform quality of multi-channel communications.

• Conducts outreach to prospective students, feeder institutions, employers, and community partners. Represents St. Cloud State University at recruitment fairs, conferences, employer events, and informational sessions. Builds sustained relationships with key influencers to strengthen graduate enrollment pipelines.

• Monitors and reports recruitment metrics including inquiry volume, application conversion, and enrollment yield. Produces regular reports evaluating the effectiveness and return on investment of recruitment activities. Uses data to inform strategy adjustments and provide decision-support to admissions leadership.

• Maintains knowledge of enrollment trends, recruitment best practices, and competitive landscape. Supports training of staff and student employees participating in recruitment activities and contributes to a culture of continuous improvement and service excellence.

Minimum Qualifications

• Master’s degree plus one (1) year of professional experience in admissions operations, enrollment management, or related field OR Bachelor’s degree plus two (2) years of professional experience in admissions operations, enrollment management, or related field

• Professional experience with CRM utilization and data-informed recruitment strategies

• Demonstrated ability to engage and communicate effectively with diverse populations.

• Strong organizational skills with the ability to manage multiple, competing priorities

• Demonstrated commitment to equity, inclusion, and student success

• Excellent customer service and communication skills

• Recruitment travel budget planning and management skills.

Preferred Qualification 

• Master’s degree or other experience in post-baccalaureate education

• Experience recruiting graduate students and adult learners

• Experience with international student recruitment

• Knowledge of Minnesota State and St. Cloud State University policies and procedures.

Other Requirements

• Evening and weekend work required to support recruitment and outreach activities.

• Periodic regional, national, and occasional international travel is required.

• Office-based position with extensive computer use

Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.

Documents Needed to Apply

• Resume/CV

• Cover Letter

• Unofficial Transcript(s)

Work Shift (Hours / Days of work)

8:00am-4:30pm Monday-Friday

About

The successful candidate will share St. Cloud State’s commitment to our mission, and in particular, the value we place in diversity, equity, and inclusion (DEI) as outlined in SCSU’s It’s Time strategic framework. Notably, we uphold the advancement of diversity, equity, and inclusion and engage in intentional actions to address systemic inequities throughout the university and surrounding environment. DEI values, practices, and strategies are embedded into the fabric of our institution and campus community, and they align with the priorities expressed in the Minnesota State system’s Equity 2030 initiative. SCSU expects all of its employees to help advance these practices and to contribute to the development of an anti-racist, inclusive community. 

Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) which can be found at: https://www.msuaasf.org/

St. Cloud State University is committed to excellence and actively supports cultural diversity. To promote this endeavor, we invite individuals who contribute to such diversity to apply, including minorities, women, LGBTQIA+, persons with disabilities and veterans. St. Cloud State University does not discriminate on the basis of race, sex, color, creed, religion, age, national origin, disability, marital status, status with regards to public assistance, sexual orientation, gender identity, gender expression, or status as a U.S. veteran. The Interim Title IX coordinator at St. Cloud State University is Susan Woolf. For additional information, contact the Office of Institutional Equity & Access, (320) 308-5123, Admin. Services Bldg. Rm 121 

Benefits Information:

At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.

 

To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.

Desired Start Date:

09-09-2026

Position End Date:

Open Date:

07-29-2026

Close Date:

08-28-2026

Posting Contact Name:

Courtney Marie Graber

Posting Contact Email:

courtney.graber@stcloudstate.edu