Marketing Lead

Back to all rolesMarketing LeadApplyJob detailsMarketing & Sales / MarketingNew York, USAFull-timeAbout Cardo AI At Cardo AI, we've been on a mission since 2018 to make Private Credit and Asset-Based Finance (ABF) markets more accessible and efficient. Today, with over $40 billion in assets under technology, our platform empowers banks, trustees, and investors to accelerate growth through smarter strategies, faster transactions, and optimized investment portfolios.Driven by a bold vision to help grow the ABF market beyond $40 trillion, we're building a future defined by speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, we transform complexity into opportunity, enabling our clients to unlock growth and stay ahead.Learn more about our products, services, and mission at www.cardoai.com. About the RoleWe’re looking for a Marketing Lead to drive product positioning, messaging, and go-to-market strategy for our platform across Asset-Based Finance (ABF) and Private Credit. This is a high impact role with strong ownership across product marketing, content, and broader demand generation initiatives. What You’ll DoOwn and evolve product positioning, messaging, and value propositionsLead go-to-market strategy and execution for product launches and new featuresTranslate complex financial workflows into clear, compelling narrativesPartner closely with Product, Sales, and leadership to align messaging with client needsCreate and monitor marketing campaigns, content, and sales enablement materials (decks, product briefs, FAQs)Maintain and segment our contact index for maximum campaign impactChampion industry events and conferences (content, speaking prep, positioning)Analyze performance and pipeline impact to optimize GTM strategy and messaging What You Bring4-8 years of experience in marketing, product marketing, or PR within:Asset-Based Finance (ABF), Private CreditStructured finance, private equity, or capital marketsStrong experience with complex / technical productsAbility to work with senior stakeholdersKnowledge about the different channels we work with in our industryProven track record in positioning, messaging, and GTM executionAnalytical mindset with experience measuring marketing impact Why This RoleHigh ownership: shape how the company is positioned in the US marketStrategic exposure: work closely with leadership and key clientsBlend of strategy + execution across product marketing and broader marketing initiativesOpportunity to contribute to a fast-growing space within private markets Compensation & BenefitsCompetitive compensation package, including performance  based incentives and on target earningsComprehensive benefits plan (health, dental, vision, retirement)Generous paid time offOpportunities for career growth within a fast scaling fintech innovatorCollaborative, innovative, and entrepreneurial culture that values creativity, initiative, and impact Join Cardo AI and let boldness and creativity reign. Together, we'll shape the future of fintech!Upload your resume to autofill the applicationUploadFirst name *Last name *Email *Dial codePhone numberLinkedIn profilePlease upload your resume as a PDF file *Click or drag file to uploadSupported file format: .PDF; Maximum file size: 10.49 MB; Maximum file: 1;Question & AnswerWhich financial industries have you worked in (e.g., private credit, structured finance, capital markets)? *Your answer0/500How many years of experience do you have in marketing or product marketing within ABF and Private Credit? *Your answer0/500Have you owned product positioning and messaging? If yes, briefly explain. *Your answer0/500Have you collaborated with Product and Sales teams? In what capacity? *Your answer0/500Have you worked with complex financial products? *Your answer0/500Have you used data to optimize a GTM strategy? *Your answer0/500What are your salary expectations for this role? *Your answer0/500AI disclaimerThis application...