Regional Marketing Manager

Workato

SingaporeMarketing ManagerPosted Jul 27, 2026

&lt;div class=&quot;content-intro&quot;&gt;&lt;h1&gt;&lt;span style=&quot;font-family: helvetica, arial, sans-serif;&quot;&gt;&lt;strong&gt;About Workato&lt;/strong&gt;&lt;/span&gt;&lt;/h1&gt; &lt;p&gt;Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit &lt;span&gt;&lt;a href=&quot;http://www.workato.com&quot; target=&quot;_blank&quot;&gt;www.workato.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;h1&gt;&lt;strong&gt;Why join us?&lt;/strong&gt;&lt;/h1&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Ultimately, Workato believes in fostering a &lt;/span&gt;&lt;strong&gt;flexible, trust-oriented culture that empowers everyone to take full ownership of their roles&lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;. We are driven by &lt;/span&gt;&lt;strong&gt;innovation &lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;and looking for&lt;/span&gt;&lt;strong&gt; team players &lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;who want to actively build our company.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;But, we also believe in &lt;/span&gt;&lt;strong&gt;balancing productivity with self-care&lt;/strong&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;. That’s why we offer all of our employees a vibrant and dynamic work environment &lt;/span&gt;&lt;a href=&quot;http://www.workato.com/careers&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;along with a multitude of benefits&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; they can enjoy inside and outside of their work lives.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;If this sounds right up your alley, please submit an application. We look forward to getting to know you!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Also, feel free to check out why:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Business Insider&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; named us an “enterprise startup to bet your career on”&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www.forbes.com/cloud100/#a57477b5f941&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Forbes’ Cloud 100&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; recognized us as one of the top 100 private cloud companies in the world&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li style=&quot;font-weight: 400;&quot;&gt; &lt;p&gt;&lt;a href=&quot;https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Deloitte Tech Fast 500&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;a href=&quot;https://qz.com/work/2053446/the-best-companies-for-working-from-home/&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Quartz&lt;/span&gt;&lt;/a&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; ranked us the #1 best company for remote workers&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt;&lt;/div&gt;&lt;h1&gt;&lt;strong&gt;Responsibilities&lt;/strong&gt;&lt;/h1&gt; &lt;p&gt;We’re seeking a creative and driven &lt;strong&gt;Regional&lt;/strong&gt; &lt;strong&gt;Marketing Manager (Asia) &lt;/strong&gt;to work with the Asia Growth &amp;amp; Marketing Team. You’ll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region. You’ll be the voice of our brand and will be in a unique position to influence our conversations with potential customers. You will be involved in planning and executing in-person and virtual events (Webinars, Customer Events… etc.), account based marketing, content creation, community-building and digital marketing.&lt;/p&gt; &lt;p&gt;This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs.&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;In this role,&amp;nbsp; y&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;ou will also be responsible to:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns—including personalised campaigns for strategic accounts—partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Research and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Own field marketing and events end-to-end—virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows—from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Develop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Deliver compelling, audience-centric content—blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations—that turns complex concepts into messages tailored to different channels, personas, and funnel stages.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Own end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO, and content syndication.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Collaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h1&gt;&lt;strong&gt;Requirements&lt;/strong&gt;&lt;/h1&gt; &lt;h3&gt;&lt;strong&gt;Qualifications / Experience / Technical Skills&lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Experience with writing for and marketing to a B2B technical audience is a plus.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Knowledge of video editing or design software is not necessary but will be an advantage.&amp;nbsp;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Exceptional command of English and excellent copywriting and presentation skills.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Ability to project manage multiple, simultaneous marketing programs across regional markets.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Strong project management experience required.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Some travel will be required for this role as it oversees regional Asian markets.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.&amp;nbsp;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h3&gt;&lt;strong&gt;Soft Skills / Personal Characteristics&lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt; &lt;p&gt;Detail-oriented, hands-on attitude, strong execution and project management skills.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Function independently, be self-directed and can thrive in a fast-paced environment.&amp;nbsp;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Self-starter with the ability to drive projects from inception to completion.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;(REQ ID: 2895)&lt;/strong&gt;&lt;/p&gt;