Content Specialist - Digital Banking Kotak 811

Content Specialist Job Summary: We are looking for a creative and detail-oriented Content Specialist to develop, manage, and optimize content across digital platforms. The ideal candidate will be responsible for creating engaging content that supports brand awareness, audience engagement, and business goals. Key Responsibilities:  Create, edit, and publish high-quality content for websites, blogs, social media, email campaigns, and other digital channels.  Develop content calendars and ensure timely content delivery.  Research industry trends and audience preferences to create relevant content.  Optimize content for SEO and digital marketing objectives.  Collaborate with marketing, design, and business teams to ensure consistent brand messaging.  Monitor content performance and suggest improvements based on analytics.  Proofread and review content for accuracy, grammar, and brand guidelines.  Manage multiple content projects and deadlines simultaneously. Required Skills & Qualifications:  Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.  4+ years of experience in content writing, content marketing, social media, or a similar role.  Excellent written and verbal communication skills.  Strong understanding of social media platforms and content strategies.  Knowledge of SEO best practices and content optimization techniques.  Experience with content management systems (CMS) and digital marketing tools.  Ability to work independently and manage multiple projects. Preferred Qualifications:  Experience with Canva, WordPress, Google Analytics, or similar tools.  Basic understanding of graphic design and video content creation.  Experience working with digital marketing campaigns. Key Competencies:  Creative thinking  Attention to detail  Time management  Communication and collaboration  Problem-solving  Adaptability This is an Internal document.