Marketing Specialist

<p>We are looking for a Marketing Specialist to join the Autobia team. This role owns marketing campaigns end-to-end — from the objective that defines a campaign to the budget, channel mix, and execution that bring it to life. Our marketing exists to build brand recognition and explain who we are and the services we offer; you will work closely with design, product, growth, and sales teams to make sure every campaign has a clear purpose and is measured against it.</p><p><br></p><p>This is a strategic and hands-on role. You will study how our brand is growing relative to the competition, translate our differentiation into sharper positioning, and shape the story of Autobia across our website, social channels, and customer messaging.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><ul><li>Plan and own marketing campaigns end-to-end — from objectives and budgeting to channel selection and execution, in collaboration with the design team.</li><li>Track the brand's growth relative to competitors and run regular competitive analysis to sharpen our positioning.</li><li>Partner with the product team to identify development priorities that strengthen Autobia's differentiation points.</li><li>Create and shape content for the website — articulating the story of Autobia and maintaining a consistent tone of voice across every channel.</li><li>Plan and execute social media campaigns that build brand recognition and explain our services.</li><li>Design and manage WhatsApp campaigns to communicate offers and services, setting budgets and defining the metrics that measure their success.</li><li>Measure campaign performance against reach, engagement, and budget, and report results with clear, actionable insights.</li><li>Collaborate with growth and sales teams to keep marketing activity aligned with wider business priorities.</li></ul><p><br></p><p><strong>Qualifications:</strong></p><p><br></p><ul><li>5–7 years of experience in marketing, brand, or campaign management.</li><li>Proven track record planning and running campaigns from strategy through budgeting, execution, and performance analysis.</li><li>Strong grasp of brand-building and communications — able to translate business goals into clear marketing objectives.</li><li>Excellent writing and storytelling skills in both Arabic and English.</li><li>Experience with competitive analysis and translating market insight into brand positioning.</li><li>Strong creative eye and sound judgment on what good brand and creative work looks like.</li><li>Hands-on experience with social media and messaging campaigns, including paid/awareness campaigns and WhatsApp.</li><li>Confident with campaign budgeting and reading campaign data to guide decisions.</li><li>Comfortable in a fast-moving startup environment — happy to work hands-on and wear multiple hats.</li><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li></ul><p><br></p><p><strong>Nice to Have:</strong></p><p><br></p><ul><li>Experience collaborating cross-functionally with product, growth, and sales teams.</li><li>Familiarity with the Saudi market and regional consumer behavior.</li></ul>