Channels & Events Branding Manager

Skip to main contentCareersDashboardProfileEnglishJoin Talent NetworkSign InSingle PositionIf we can connect, we can create a better future. Join us.View All JobsChannels & Events Branding ManagerKinshasa, Congo, the Democratic Republic of the This role is no longer accepting applicationsRequisition ID285733Date posted06/26/2026Role purpose The Channels & Events Branding Manager leads Vodacom Congo’s national channel branding, merchandising, trade event branding and sponsorship event visibility agenda. Based at Head Office within the Brand & Trade Marketing Division, the role sets standards, develops POS, event and sponsorship branding concepts, strengthens dealer engagement and ensures compliant execution through regional teams, agencies and suppliers. The role owns visibility governance across commercial channels, trade events and sponsored platforms, translating commercial and brand priorities into execution frameworks that support merchandising excellence, sponsorship impact, dealer performance, RMS growth and measurable sell-in outcomes.Key accountabilities and decision ownership National Channel Branding & Merchandising Strategy Develop the national channel branding and merchandising strategy to ensure consistent execution across all distribution channels.Translate commercial priorities, launches and go-to-market plans into clear visibility and sell-in execution standards.Define channel visibility frameworks that improve product availability and commercial performance across Vodashops, distributors, dealers and independent POS.POS Standards, Event & Sponsorship Branding Define, update and enforce national POS branding standards, signage norms, event visibility playbooks and sponsorship branding guidelines.Design point-of-sale visibility concepts, event branding kits, sponsorship branding assets and Core competencies, knowledge and experience Competencies• Strategic planning with strong execution discipline.• Strong project, vendor and operational management.• High attention to brand detail, quality and compliance.• Effective stakeholder management and cross-functional coordination.• Commercial mindset with creativity, problem-solving and performance orientation.Knowledge• Advanced understanding of brand management, trade marketing, merchandising and POS visibility.• Solid grasp of channel management, distribution networks, dealer engagement and sell-in dynamics.• Good understanding of event branding, sponsorship visibility, roadshow set-up, wall painting, POSM production and deployment.Dealer Engagement & Sell-In GrowthNot a perfect fit? Develop dealer engagement and trade promotional concepts that strengthen visibility, motivation and sell-in performance.Coordinate branding support for dealer activations, digital distribution initiatives, roadshows, trade fairs, commercial events and sponsorship platforms. Drive dealer performance, product availability and RMS adoption through targeted visibility and merchandising programs.Agency, Supplier & Asset Management Manage agencies, suppliers, printers and production partners to deliver quality, cost-efficient POS materials, branding kits, event assets and sponsorship visibility materials.Oversee production, deployment, maintenance, warehousing and stock control of visibility materials and event infrastructure.Ensure procurement, approvals, budget tracking and supplier execution are compliant with internal governance and lead-time requirements.Governance, Regional Coordination & Performance TrackingCoordinate nationwide rollout of channel, event and sponsorship branding initiatives through Regional Brand & Trade Marketing Managers and field teams.Track execution quality, brand compliance, asset utilization, cost efficiency, dealer feedback and commercial impact. Produce post-campaign, post-event and sponsorship visibility evaluations, competitor visibility reports and recommendations for continuous improvement.Familiarity with telecom commercial operations, digital...