Senior Director, Franchise Expansion Marketing, Minecraft

Senior Director, Franchise Expansion Marketing, Minecraft | Microsoft Careers Skip to main content Microsoft Careers Careers Careers Search Search jobs Sign in Single PositionView All JobsSenior Director, Franchise Expansion Marketing, MinecraftUnited States, Washington, RedmondApply nowAdd to cartFind out how well you match with this jobUpload your resumeJob descriptionCompany and benefitsJob number200043170Date postedJul 21, 2026Work site3 days / week in-officeTravelLess than 25%ProfessionMarketingDisciplineBrandRole typePeople ManagerEmployment typeFull-TimeOverviewAt Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our communityThe Senior Director, Franchise Expansion Marketing will lead the marketing strategy, planning, and execution that grows Minecraft beyond the game through entertainment, consumer products, retail, partnerships, experiences, and promotions. This leader will connect franchise initiatives into a unified growth engine that expands audience reach, deepens fandom, strengthens cultural relevance, and drives long-term business impact.Minecraft is one of the world's most beloved entertainment brands, reaching hundreds of millions of players, fans, creators, and consumers globally. As Senior Director, you will define the vision and operating model for franchise expansion marketing, translating business priorities into integrated marketing strategies that connect games, entertainment, products, experiences, and partnerships into a cohesive audience journey. You will partner closely with Franchise Development, Licensing, Business Strategy, Product Marketing, Creative, and regional teams to unlock new growth opportunities while ensuring every initiative strengthens the Minecraft brand and contributes to long-term franchise value.The Senior Director, Franchise Expansion Marketing is a strategic leader who can influence at the executive level, build high-performing teams and partnerships, and scale a global marketing ecosystem capable of supporting Minecraft's continued evolution as a leading gaming and entertainment franchise.In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!ResponsibilitiesDefine & Lead Minecraft's Franchise Expansion Marketing StrategyOwn the marketing vision and multi-year strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio.Set portfolio priorities, investment frameworks, and success metrics that drive audience growth, fandom, and commercial impact.Align marketing investments and plans with long-term franchise growth objectives.Build a Connected Franchise Growth EngineDevelop integrated marketing strategies that connect entertainment, consumer products, retail, promotions, partnerships, and experiences into a unified franchise ecosystem.Lead major franchise tentpoles and growth...