Senior Vice President, Strategy
Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview
Overview:
The SVP, Strategy will provide consistently superior media strategies, ideas and marketplace solutions tailored to a fast-paced client in the luxury fashion space.
We are seeking a senior SVP candidate who is:
- #1- Strong client relationship builder with a proven ability to cultivate strong, enduring partnerships; anticipate client needs; understand the client’s culture; accept client direction and operate “in the grey”. Client is looking for a trusted thought partner as their account lead.
- Luxury/Retail experienced with understanding of the category, high net worth audience targeting, and fast-paced nature of retail. Appreciation for the premium brand positioning, storytelling and the critical need to protect how/where the brand shows up.
- Cross-channel media experience with fluency across full-funnel media (brand, performance, commerce, CRM, Data, offline (print/OOH), etc.), driving integrated, business-impacting solutions. Experience with key on and offline partners in the luxury space such as Condé Nast, NYT, JC Decaux would be ideal.
- Also seeking fluency in measurement, data and analytics as this is a client passion point. We have a full D&A team for support.
- Interested in bringing new creative and innovative ideas to the table
- Strategic growth driver responsible for identifying new opportunities and delivering measurable outcomes aligned to client objectives.
- Client business has been delivering growth quarter after quarter. Clients are seeking a partner that can help develop growth strategies to maintain and build upon their current performance.
- High-impact team leader who inspires, mentors, and develops the team while fostering a culture of collaboration, accountability, and excellence.
- We have an awesome, highly capable team. We need a leader that can help orchestrate, inspire and prioritize based on evolving client needs.
Responsibilities
- Serve as primary day-to-day liaison between Publicis Media and client.
- Direct the development, presentation and maintenance of brand media plans. Including objectives, strategic initiatives, updates and point-of-views (POVs) on proposals.
- Provide direction to buyers and planners in a timely and accurate manner. Ensure all buys and executions of media plans adhere to agreed upon planning strategies and are properly communicated to client.
- Partner with internal teams and other Publicis Media accounts to develop insights into brand extensions through evaluations and recommendations of cross-platform and merchandising concepts.
- Ensure that client receives full value from Publicis Media's resources within the parameters of service/compensation agreement.
- Provide leadership and direction to team working on account.
- Take leading role in client ideation and creativity, partnering with creative, digital and other agencies
- Take leading role in new business activity as required, leading pitch planning teams
- Ensure a robust training program for all members of the team is in place
Qualifications
- Minimum 12+ years of media experience with extensive planning knowledge
- Superior client service experience with proven ability to provide strategic media plans
- Bachelors degree
- Experience across all media types (national, local, direct, OOH)
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Ability to translate numbers into viable business solutions to enhance strategies and meet deliverables
- Excellent leadership ability to drive team to deliver results
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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