PG India - Senior Director- Programmatic

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services, Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Overview

As the Programmatic Lead, in-depth knowledge and understanding of programmatic and addressable media. You are passionate on the topic and able to articulate a clear vision for the future.   

 

The deep knowledge of existing programmatic technology solutions and a proven track record in growing demand for ad:tech and programmatic will be instrumental in developing an overarching strategy for the growth and development of Programmatic solutions. 

 

Collaborative style to articulate the vision to key stakeholders within the organization  working across Publicis Media agency brands and other Publicis Media practices like  Trading, Analytics and Insights and New Business to execute and deliver on the plan. 

 

Develop a strategic roadmap that will describe market priorities, assess existing organizational structures to identify strengths and gaps and design a clear roadmap for change. 

 

Should confident in recommending change and defining aggressive but realistic development milestones that will establish a consistent and differentiated value proposition to make Publicis Media Precision stand out from the crowd.  

 

Most importantly, possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on Publicis Media in APAC and the rest of the World.   

 

Programmatic Growth – by winning confidence of both internal and external clients through the education, client service resulting in exceptional campaign performance and business impact.

 

Programmatic Trading Expertise – through the implementation of process, techniques and reporting structures that continuously seek to enhance programmatic capabilities in market.

 

Partnerships – ensuring that technology and data partnerships are utilized to their full potential. Staying abreast of updates and innovations and developing excellent working relationships with technology and data partners with tangible value.

 

4. Product – designing services and solutions that clients want while reinforcing the Precision value proposition by going beyond technology operation and into holistic value add solutions.

Responsibilities

 

• Increase demand in programmatic solutions through strategic planning and best-in-class delivery to achieve organic growth and new business targets.

 

• Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs.

 

• Drive thought-leadership by developing industry analysis and POVs, market landscapes for product roadmap planning and programmatic education purposes.

 

• Conduct training, deliver presentations, and lead meetings with clients.

 

• Develop close working relationships with Agency Client Service teams to empower the agency brands to manage client conversations and scale demand.

 

• Develop and build services and solutions based on market requirements

 

• Support custom / ad hoc external and internal special projects

 

Skills :

 

• Excellent interpersonal, verbal, written communication and presentation skills

 

• Intelligent, entrepreneurial with strong work ethic

 

• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

 

• In-depth understanding of digital advertising landscape from either media planning or sales planner perspective

 

• High competency level in analysis & insight generation; demonstrated advanced Excel and PowerPoint skills

 

• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels