Marketing Automation Specialist
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ต๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ต.๐ฑ-๐ญ๐ฎ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Bengaluru, Karnataka, India
Job Type: Full-time
We are looking for a data-driven and customer-focusedย Marketing Automation Specialistย to design, execute, and optimize automated marketing campaigns that improve customer engagement, lead nurturing, and revenue growth. This role is ideal for professionals with hands-on experience inย Marketing Automation,ย MarTech platforms, andย Email Marketingย who enjoy leveraging technology to deliver personalized customer experiences at scale.
As a Marketing Automation Specialist, you will work closely with Marketing, Sales, Product, and Customer Success teams to build and manage automated customer journeys across multiple channels. You will be responsible for campaign execution, audience segmentation, workflow automation, lead lifecycle management, and performance analysis while ensuring marketing operations are efficient, scalable, and aligned with business goals.
Requirements
Key Responsibilities
- Design, build, and manage automated marketing campaigns across the customer lifecycle using leading marketing automation platforms.
- Develop and optimizeย email marketingย campaigns, nurture journeys, drip sequences, onboarding programs, and customer engagement workflows.
- Manage audience segmentation, lead scoring, personalization, and customer journey orchestration to improve campaign performance.
- Collaborate with Marketing and Sales teams to align lead management, campaign execution, and conversion strategies.
- Monitor campaign performance using analytics dashboards and generate actionable insights to improve engagement, conversions, and ROI.
- Conduct A/B testing on emails, landing pages, workflows, subject lines, and campaign content to continuously optimize performance.
- Integrate marketing automation platforms with CRM systems and otherย MarTechย tools to ensure seamless data flow and reporting.
- Maintain campaign documentation, automation workflows, data quality, and marketing operations best practices.
- Ensure compliance with email marketing regulations, customer consent policies, and data privacy standards.
- Stay updated with emerging trends in marketing automation, customer engagement technologies, and digital marketing best practices.
What Makes You a Great Fit
- 2+ years of experience inย Marketing Automation,ย MarTech, or Digital Marketing Operations.
- Strong hands-on experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, ActiveCampaign, Braze, or similar tools.
- Expertise inย Email Marketing, campaign automation, customer journey mapping, lead nurturing, and lifecycle marketing.
- Solid understanding of CRM systems, lead management, customer segmentation, and marketing analytics.
- Experience creating automated workflows, audience segmentation strategies, and personalized marketing campaigns.
- Strong analytical skills with the ability to interpret campaign data and optimize marketing performance using data-driven insights.
- Familiarity with A/B testing methodologies, campaign reporting, attribution, and conversion optimization.
- Basic understanding of HTML for email templates, landing pages, and campaign troubleshooting is an advantage.
- Excellent communication, project management, and cross-functional collaboration skills.
- Self-driven mindset with a passion for leveraging technology to create exceptional customer experiences and drive measurable business growth.