Working America - Media Director

Skip To Job Description ...and welcome! I’m Naomi Roth-Gaudette, founder of NRG Consulting and veteran hiring aficionado landing candidates their dreams jobs for more than three decades. NRG is the place where top flight candidates who do excellent work get connected with organizations in need of exceptional talent.  How do we do it? In three words: relationships and hustle.   Over the past 5 years, I’ve developed a company and a nationwide progressive talent network to meet the dynamic hiring needs of our clients, all of whom I’m happy to report are repeat customers with whom we have long-standing relationships.    If you are a candidate with a question, feel free to contact [email protected] and we will get back to you ASAP. You should also check out the NRG careers page to see even more roles we are hustiling to fill.       Working America - Media Director Washington, DC Full Time Mid Level Share Working America is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues. Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class. The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter.Reports to: Executive Director Key Responsibilities  Media Strategy and Platform Integration  Direct and manage the organization's marketing functions across all media. Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.Stay on top of digital marketing trends and evaluate them for Working America's potential implementation. Brand Content and Engagement and Message Crafting  Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes. Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences. Experiment with unconventional brand assets, content formats, and storytelling techniques.  Data-Driven Insight  Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies. Engage with internal analytics teams to extract, implement, and optimize insights across campaigns. Analyze, report, and share insights, strategies, and optimizations from our collective media presence.  Organizational and Team Leadership Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff. Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise.. Hires and manages relationships with vendors or freelancers. Serve as a key member of the Leadership team.Other duties as assigned.   Qualifications   10+ years in media strategy and communications, with at least 5 years in a supervisory role. Prior media agency, entertainment sector, or political campaign experience is desired. Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices. Ability to engage and influence senior management with strong presentation...