Marketing Strategy Associate, Lending & Small Business Customer Marketing
Drive customer engagement and portfolio growth by executing innovative, customer-focused marketing campaigns.
Join a team where your marketing expertise and creativity help shape impactful customer journeys and drive business results. You will collaborate with talented professionals, develop your skills, and make a difference for millions of customers.
As a Marketing Strategy Associate in the Lending & Small Business Customer Marketing team, you execute end-to-end marketing campaigns that deepen customer relationships and support portfolio growth. You orchestrate offers, journeys, and contacts across digital channels, ensuring campaigns are delivered flawlessly and optimized for performance.
Job responsibilities
- Execute customer-centric marketing campaigns across multiple digital channels
- Develop and implement segmentation, targeting, and channel planning strategies
- Manage creative development, inputs, and approvals with cross-functional partners
- Ensure all campaign deliverables meet compliance and quality standards
- Oversee campaign QA, controls, documentation, and audit-ready tracking
- Monitor campaign performance and identify actionable optimization opportunities
- Prepare business updates, campaign recaps, and recommendations for stakeholders
- Translate performance insights into clear, actionable recommendations
- Collaborate with analytics, creative, and channel teams to drive improvements
- Support the translation of marketing strategy into multi-channel customer journeys
- Work both independently and collaboratively in a fast-paced environment
Required qualifications, capabilities, and skills
- Bachelor’s degree in Marketing, Business, or a related field
- One year of professional experience in marketing or analytics
- Strong project management, organizational, and communication skills
- Ability to manage timelines and deliverables proactively
- Experience working both independently and as part of a team
Preferred qualifications, capabilities, and skills
- Experience in campaign execution, segmentation, and targeting
- Ability to translate complex ideas into clear action plans
- Proficiency in leveraging qualitative and quantitative analytics
- Experience collaborating cross-functionally to solve problems and drive outcomes
- Familiarity with marketing controls, compliance, and performance reporting
- Strong attention to detail and commitment to quality
- Experience preparing presentations and business updates for stakeholders
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.