Product Communications Specialist

Victoria, Australia · Melbourne, AustraliaFull-timePosted Jul 28, 2026

About Us

Lead. Grow. Transform.

Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come.

Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, we are well-positioned to support Australian businesses in new ways.

As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, sales, marketing and specialist staff working at sites across Victoria and interstate regional offices. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide.

Ford Australia’s National Sales Company (NSC), located in Richmond, is the central hub for commercial and customer engagement activities in Australia. Supporting this are regional offices in Sydney, Brisbane, Adelaide and Perth, with dedicated sales, fleet, service and technical staff providing localised support to Dealers and customers across the country.

Why Ford?

For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's best-selling vehicle year to date. Everest is the country’s No. 1 large SUV and our iconic Mustang proudly holds its position as Australia’s No. 1 sports car.

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles—we build careers. Benefits of working at Ford Australia include:

Discounted lease car options.
Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
Flexible work arrangements.
Growth and development opportunities via internal and external training.
Paid parental leave from day 1.
Comprehensive employee assist program.
Wellness programs including free flu vaccinations and health checks.
Paid volunteer days.

About the Role

As the Product Communications Specialist, you will play a key role in driving brand growth across Australia. This position is responsible for assisting in executing our product communications strategy across all media channels, while providing support to the Product Communications Manager, Corporate Communications Manager and Communications Director as needed. The ideal candidate will combine strategic focus, exceptional collaborative skills, and a commitment to excellence to deliver high-impact results.

This position reports directly to the Product Communications Manager and is based at our National Sales Company Office in Richmond, operating on a hybrid schedule with four days in the office. Candidates should have flexibility for occasional domestic/international travel and extended hours or weekend work during high-priority product announcements and media events.

Partner with the Product Communications Manager to execute new vehicle launch strategies and media introductions, with primary ownership of automotive, trade, and motoring influencer channels.
Serve as a key media contact to deepen relationships with local press and proactively build new media networks.
Direct external agencies and align with internal Marketing teams to build and execute high-impact consumer and lifestyle PR strategies.
Collaborate with global, International Market Groups (IMG), product development, and content production teams to ensure high standards and innovation across all product communications.
Manage product-related reporting, performance metrics, and information sharing with global communications partners.
Analyse competitive media coverage and market trends to drive proactive, data-driven PR tactics.
Partner with the Press Fleet Coordinator to ensure maximum press fleet utilization, logistics support, and resource efficiency.
Support the Corporate Communications Manager with general internal and external communication initiatives as required.
Provide seamless operational backup for the Product Communications Manager, Corporate Communications Manager, or Press Fleet Coordinator during absences.

5+ years relevant experience in a related field, including Communications, Public Relations, or Journalism.
Tertiary qualified with a degree in Public Relations / Communications or equivalent preferable but extensive PR or journalism experience will also be considered.
Deep knowledge of automotive trends and technology, backed by an established network of media relationships and a proven ability to translate complex concepts into compelling consumer messaging.
Proven capability in end-to-end communication strategy, exceptional written and verbal skills (including drafting/editing media releases), and confident group presentation delivery.
Hands-on experience planning, executing, and evaluating end-to-end virtual and in-person events and product launches, with a focus on continuous improvement.
Exceptional cross-functional collaboration and supplier/agency management skills, supported by solid administrative proficiency across the Office 365 suite.

If you want to be a part of this challenging and rewarding transformation – Apply Now.

Equal Opportunity

Ford Australia is an inclusive employer, and all qualified applicants will receive consideration for employment.

Applicants must be legally authorised to work in Australia. Verification of employment eligibility and a pre-employment criminal/ background check will be required at the time of hire.

---Applications will close on Sunday 16 August 2026, however, please do not delay your application as interviews will commence before this date---

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

*Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy