Senior Manager, Product Marketing - Telecommunications

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Manager, Product Marketing - TelecommunicationsFull-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteCompany DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people. Job DescriptionThe RoleTelco product marketing is a craft unto itself. The product portfolio runs deep, the buyers are sophisticated, and the pace of innovation keeps you sharp. What this role demands is someone who can hold two things at once: a deep command of the product marketing craft and a genuine understanding of what's keeping a VP of Network Operations or a Chief Digital Officer up at night.As Senior Manager of Product Marketing for Telecommunications, you'll be the connective tissue between our product teams and the market—translating what we build into narratives that land with telco buyers, equipping sales to win, and ensuring every release cycle produces content and messaging that actually moves pipeline.And you'll do all of it with an AI-first mindset. Not as a side experiment—as the way you work. The expectation is that AI is woven into how you research, write, launch, and enable. You'll set the pace for what modern product marketing looks like inside ServiceNow.What You'll DoOwn the product narrative for Telecom. Develop and maintain crisp, compelling messaging for ServiceNow's telecommunications product portfolio—connecting capabilities to the outcomes telco buyers care about most. That means going beyond feature lists to articulate why it matters, who it's for, and why ServiceNow is the only platform that can deliver it at scale.Drive release cycles from product to market. Partner with product management to stay ahead of the roadmap, translate new capabilities into market-ready messaging, and orchestrate launches that create real momentum—not just internal announcements. Use AI tools to accelerate content production across each release cycle so your team is never the bottleneck.Create the messaging that powers sales. Develop the positioning, proof points, competitive differentiators, and narrative frameworks that feed into sales assets across the field—giving teams a clear, consistent story to tell in every telco conversation. Use AI to keep that messaging sharp, current, and easy to activate as the product and competitive landscape evolve.Support active sales cycles with expert positioning. Be the product marketing partner the field can call on when a deal gets complicated.  You’ll bring sharp positioning, competitive clarity, and deep product knowledge to the moments that matter most.Translate the competitive landscape into clear differentiation. Monitor telco-specific competitors and adjacent players. Use AI-powered research tools to synthesize signals faster and maintain positioning that's always grounded in what's real in the market—not last quarter's intel. Why This MattersServiceNow's telco portfolio is growing—and the opportunity to define how the industry thinks about workflow transformation, AI-powered operations, and customer experience reinvention is wide open. This role sits at the intersection of product depth and market credibility, and the person who fills it will shape how we show up to one of the world's most complex and fast-moving industries.If you've been waiting for a role that lets you bring your full...