Social Media Manager, Audience Growth

Back to jobsSocial Media Manager, Audience GrowthNew York, New York, United StatesApplyAbout InstaLILY InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. Learn more at https://instalily.ai/. The Traction Revenue grew 5x over the past year, and Lily has driven over $200M in new annual sales for a single customer. We serve some of the largest operators in our industries, including SRS Distribution (part of The Home Depot family), United Rentals, and Henry Schein, and we work closely with the Google DeepMind and NVIDIA ecosystems. How We Work We work in small teams with real ownership: clear problems, direct access to the customers whose work you're changing, and room to ship. Your code runs in live production systems inside billion-dollar operations, so you see your impact directly. People who do well here want that proximity to the work. We're growing fast, and the people who join now shape what this company becomes. Everything runs on three principles: Customers, Culture, and Code.The Role You own social engagement, community presence, and content distribution at InstaLILY. Our Senior Content Marketer writes the social posts (LinkedIn, X). You handle everything else: engagement and amplification on LinkedIn and X, the Reddit and niche trade community work where buyers actually hang out, newsletter distribution, creator partnerships, brand monitoring, and event social presence. Our buyers — operators in industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food & beverage, and field services — live in specific corners of the internet. Your job is to make sure InstaLILY shows up where they already are, and shows up well. You absorb voice quickly, hold the brand line yourself, and ship with real autonomy. You pick the angles, measure the results, and adjust without daily oversight. You know the difference between a corporate brand presence and a credible peer voice — and you operate as the latter. What You'll Do LinkedIn engagement: Manage comments, amplification, and engagement on our CEO, COO, and brand LinkedIn posts. Our Senior Content Marketer writes the posts; you build the community around them and drive measurable engagement growth. X engagement: Replies, retweets, monitoring, and reactive engagement on our CEO, COO, and brand X. You don't write the strategic posts — you build the conversation around them. Reddit and niche trade communities: Write thoughtful posts and engage authentically in priority verticals — Reddit subs, LinkedIn groups, trade association forums, and other places our buyers and operators actually spend time. Build credible presence over time. Newsletter distribution: Drive subscriber growth via social, monitor performance, and ensure newsletters land cleanly with each audience. Repurpose long-form: Turn the Senior Content Marketer's long-form pieces, newsletters, and case studies into pull quotes, threads, snippets, Reddit-friendly summaries. Creator and podcast partnerships: Outreach to podcasters, newsletter writers, and X creators. Build a podcast pipeline for our CEO and COO. Event amplification: Drive...