CRM Program Lead

Position Description CRM Program Lead Global Location Brazil, Campinas Hiring Manager email maxime.crouzier@brp.com Recruiter email Apply Now  CRM Program LeadLIFE AT BRPAt BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all-terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms. www.brp.com. Follow us on:LinkedIn @BRPTwitter@BRPnewsYouTube @CommunicationsBRP WHY JOIN THE TEAM?You will be a key actor in the digital transformation Lead end to end digital projects with a focus on customer experience Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting Powersports family.YOUR KEY RESPONSIBILITIES1. CRM Strategy & Planning• Translate CRM vision and strategic priorities into a clear, actionable roadmap in close partnership with Product Owners.• Ensure all initiatives align with CRM objectives, customer lifecycle strategies, and measurable business outcomes.• Support prioritization decisions using a strategic, customer-centric lens, balancing trade-offs effectively.• Contribute to future-state design and continuously improve CRM operating models, processes, and ways of working.• Promote focus and execution discipline by minimizing context switching and ensuring logical sequencing of initiatives.• Prepare and facilitate roadmap planning sessions, governance forums, and alignment workshops with leadership and key stakeholders.• Establish and maintain a clear governance framework to support decision-making and prioritization across CRM initiatives.• Define and maintain clarity on roles and responsibilities (RACI) to ensure accountability and alignment across teams.• Support strategic ideation, early-stage initiatives, and long-term planning efforts through structured thinking and facilitation.  2. Project Management & Delivery• Drive end-to-end delivery of CRM initiatives: define scope, plan timelines, allocate resources, and ensure execution on time and within budget.• Coordinate cross-functional teams and stakeholders, managing expectations and ensuring clear, consistent communication throughout the project lifecycle.• Maintain a consolidated, high-level view of all CRM initiatives, including dependencies, timelines, and sequencing across teams and channels.• Act as a program orchestrator, ensuring the right work is delivered at the right time and in alignment with strategic priorities.• Track progress at both program and project levels, providing clear, concise, and actionable status updates to stakeholders.• Proactively identify risks, bottlenecks, and misalignments across teams, vendors, or channels; drive mitigation plans and escalate when needed.• Lead core project ceremonies (daily/weekly check-ins, steering committees) with clear structure, objectives, and outcomes.• Produce high-quality documentation, including meeting notes, project plans, and status reports, ensuring transparency and traceability.• Partner closely with:• Product Owners to validate scope, prioritize features, and ensure value delivery aligns with roadmap objectives• Business Analysts to incorporate insights, performance data, and learnings into continuous roadmap evolution• Contribute to user story definition, business...