Senior Frontend Engineer

Back to jobsSenior Frontend EngineerToronto, CanadaApplyAbout Forma.ai:  Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.  Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.   We’re welcoming equally driven individuals who are excited about creating something big! About the team:  Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. This role sits within Forma’s ICM Operations platform, spanning areas such as Core Services, Business Intelligence, workflows, automation, APIs, claims management, next-generation reporting, and data exploration capabilities. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes. We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central. We are far from maintenance or simple progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns.   What you'll be doing:  Reporting to the VP of Engineering the Senior Frontend Engineer will play a key role in building, evolving, and scaling Forma’s customer-facing and internal operations experiences. You’ll work closely with product, design, engineering, operations, and leadership partners to deliver intuitive, performant, and reliable interfaces for configuring, operating, and analyzing complex sales compensation workflows. You’ll take ownership of significant frontend initiatives, contribute to product and technical direction, and help raise the quality of our frontend systems through thoughtful architecture, code quality, and collaboration. You will help turn complex operational processes into clear, reusable, and scalable product experiences — from approvals and ticketing to claims workflows, policy-driven automation, dashboards, reporting, and data exploration. You will: Build and ship complex frontend features with React, TypeScript, SASS, Jest, and Cypress. Create intuitive experiences for workflows, automation, claims, reporting, dashboards, and data exploration. Translate complex compensation and operational workflows into clear, scalable UI. Build reusable frontend and data visualization patterns that scale across customers. Improve frontend architecture, performance, accessibility, testing, and developer experience. Bring customer empathy, product thinking, and operational awareness to your work. What we’re looking for We’re looking for a frontend-focused engineer who is comfortable owning meaningful product work, collaborating across disciplines, and navigating ambiguity in a complex product domain. This role is for someone who can take ownership of a product area from an engineering perspective, not just pick up tickets. You should be able to understand the business problem, reason through the user workflow, ask good questions, and partner with product and design to shape solutions that are technically sound, usable, and scalable. You have: Strong experience building production web applications with React, TypeScript, and JavaScript. Experience with complex, data-heavy, configurable user interfaces. Experience building dashboards, BI tools, reporting, analytics, or data visualization products. Strong frontend fundamentals across architecture, component...