Senior Regional Marketing Manager
The Role
Deputy is searching for a Senior Regional Marketing Manager to play a key role in our marketing organization. This person will develop and execute region-specific demand generation & growth plans to create qualified pipeline, and accelerate revenue growth across email, paid channels, content, industry events, and branded activations. This is a highly cross-functional role that partners closely with Sales, product marketing and other in-house teams across Marketing.
The ideal candidate is a strategic, hands-on marketer who can build the plan, rally the right teams, execute with excellence, and optimize quickly. They bring deep B2B/SaaS marketing expertise with a focus on SMB, strong project management skills, and a test-and-learn mindset. They are comfortable owning programs end to end, managing budgets, analyzing funnel impact, and scaling what works in a fast-paced, high-growth environment.
The RoleDeputy is searching for a Senior Regional Marketing Manager to play a key role in our marketing organization. This person will develop and execute region-specific demand generation & growth plans to create qualified pipeline, and accelerate revenue growth across email, paid channels, content, industry events, and branded activations. This is a highly cross-functional role that partners closely with Sales, product marketing and other in-house teams across Marketing.
The ideal candidate is a strategic, hands-on marketer who can build the plan, rally the right teams, execute with excellence, and optimize quickly. They bring deep B2B/SaaS marketing expertise with a focus on SMB, strong project management skills, and a test-and-learn mindset. They are comfortable owning programs end to end, managing budgets, analyzing funnel impact, and scaling what works in a fast-paced, high-growth environment.
Responsibilities
- Develop a regional growth plan that creates and captures demand with small to medium sized businesses.
- Manage lead capture, nurture, sales handoff, and post-campaign follow-up plans to ensure every program has a measurable impact.
- Identify local buyer needs, and trigger moments, then translate them into programs across email, content, webinars, events, and sales activations.
- Partner with in-house Performance and Creative teams to execute regional ideas in the market and bring ideas to life across channels and formats.
- Partner closely with internal teams across Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and more to align strategy, execution, reporting, and follow-up.
- Partner with Customer Marketing to ensure branded activations and events are fully leveraged across new prospects and existing customers
- Build and manage strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on time and within budget.
- Analyze campaign performance to understand how activities, generate qualified leads, influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.
- Stay close to customer needs, market trends, competitor activity, and emerging marketing technologies to continually improve Deputy’s regional marketing effectiveness.
Skills & Experience
- 5+ years of marketing experience with a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, email, content, and sales activations, with a strong understanding of how each channel drives leads and pipeline.
- Strong understanding of the B2B marketing funnel, including persona targeting, campaign strategy, lead generation, nurture, attribution, conversion, and pipeline acceleration.
- Experience building and managing integrated campaigns across paid, owned, earned, and field channels, from strategy through execution and optimization.
- Proven ability to partner with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams to deliver coordinated campaign outcomes.
- End-to-end ownership mindset. You execute at pace, directly and through others, take projects across the finish line, own mistakes, and learn from them.
- Agility and speed. You constantly try new ideas, pivot quickly when something is not working, and move fast to scale programs that show strong results.
- Strong analytical capability, with experience using campaign and funnel data to evaluate performance, optimize spend, and improve return on investment.
- Excellent project management skills, with the ability to manage competing priorities, timelines, budgets, stakeholders, and tight deadlines in a dynamic environment.
- Experience using Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools, or similar applications.
- Excellent written and verbal communication skills, strong stakeholder management, and comfort working with remote teams located around the world.