Marketing - Growth & Analytics

All JobsJoin Talent NetworkCandidate LoginBack To All JobsMarketing - Growth & Analytics Full TimeJob Code: P-41038 | Purplle.com Mumbai, Maharashtra, India10 positionsSign in to apply Additional InformationDepartmentMarketingRequired Experience0 - 6 YearsSkillsmarketing, engineerJob DescriptionABOUT THE TEAMWe are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision. This is not a support function. Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a fast-moving execution environment, this team is built for you. WHAT YOU WILL DORevenue & P&L Own and deliver revenue and gross margin targets for an assigned geography or function within the pod Track P&L on a weekly and monthly basis — identify gaps early and course-correct with data Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction Identify and unlock new revenue opportunities — brand partnerships, channel monetisation, and promotional levers Marketing, Growth & Campaigns Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC Own reactivation marketing for lapsed and install-not-transacted user cohorts Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time Build and manage hyperlocal BTL activation plans tied to regional events, festivals, and seasonal demand peaks Promote high-margin SKUs and categories to improve the overall GM profile of the geographyMarket Intelligence & Consumer Insights Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth Lead quantitative research: cohort analysis, pricing elasticity studies, and transactional data mining Conduct qualitative research: consumer focus groups, in-depth interviews, and retailer feedback sessions Produce competitive intelligence reports — share of wallet, competitor activity, and whitespace opportunities Generate data-backed demand signals for new SKUs and assortment decisions Platform Health & Fulfilment Own platform revenue health KPIs: availability rate, catalogue fill, listing quality, order completion, and RTO Identify and plug revenue leakage — stock-outs during campaign periods, broken listings, and fulfilment failures Coordinate with Supply Chain and Inventory teams to ensure stock availability ahead of activations Escalate platform issues — broken listings, payment failures, checkout drop-offs — with revenue-impact quantification Own fulfilment SLAs; work with logistics partners to reduce TAT, RTO, and delivery failures Analytics & Reporting Maintain a real-time revenue dashboard and weekly health scorecard accessible to the entire pod Run weekly sales trend and insights analysis to identify performance gaps and activation opportunities Report on key metrics: installs, CAC, reactivation rate, traffic, GM impact, and channel revenue contribution Translate complex data into clear, commercially actionable narratives for business decisions WHO WE ARE LOOKING FORMust Have Engineering degree from a Tier 1/2 institution [IIT (Bombay/ Delhi/ Madras/ Kanpur/ Kharagpur/ Roorkee/ Guwahati/ Hyderabad/ Indore/ Gandhinagar/ Bhubaneswar/ Ropar), BITS Pilani (Pilani/ Goa/ Hyderabad), NIT (Trichy/ Warangal/ Surathkal/ Calicut/ Rourkela), DTU, VIT, NSIT, IIIT (Hyderabad/ Bangalore)] 1–6 years of experience in one or more of: revenue management,...