Senior Brand Manager, Product Launch and Patient Support Programs
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Senior Brand Manager, Product Launch & Patient Support Programs US, you will lead the strategy and execution of patient support programs and the integration of key commercial initiatives across the US CRM ecosystem, including new product launches, digital enhancements, and lifecycle transitions.
You will own the marketing strategy for Libre patient support programs, defining how they are introduced, adopted, and scaled across CRM, healthcare providers (HCPs), and sales force channels—ensuring a seamless and integrated patient experience.
You will also serve as the lead integrating US product launches into the US multi-channel CRM program, driving adoption and engagement across the patient journey.
What You’ll Work On
Patient Support Program Strategy & Field Engagement:
Own go-to-market strategy, positioning, and value proposition
Develop tools, resources, and activation plans
Drive alignment across CRM, analytics, HCP, and sales force teams
Patient Support Program Performance & Optimization:
Develop and enhance performance tracking and reporting
Drive and monitor patient adoption, engagement, and retention
Translate insights into clear action plans that continuously improve patient experience
Product & Digital CRM Lifecycle Ownership:
Own commercialization of product launches and digital updates within US CRM Program
Manage product lifecycle transitions and enhancements
Ensure cross-functional collaboration and enrollment
Budget & Agency Management:
Manage budgets and resources
Lead agencies and external partners
Required Qualifications
Bachelors Degree with at least 4-6 years of experience in in multichannel CRM or MBA with 1-3 years of related experience
Experience working with field teams and HCPs
Proven experience leading patient support programs / product launches
Strong strategic and execution skills
Strong stakeholder management
Preferred Qualifications
Healthcare or regulated industry experience
Experience managing agencies
Familiarity with digital health ecosystems
What Success Looks Like
Growth in patient enrollment, engagement, and retention via Libre patient support programs
Successful product and digital adoption
Strong cross-functional alignment
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.