Sr Manager Integrated Media Strategy

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Sr Manager Integrated Media StrategyFull-timeBusiness Segment: Universal Studios Hollywood Compensation: USD 110000 - USD 135000 - yearlyCompany DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Job DescriptionStrategically plan and manage media across all media channels, segments and audiences for North America-based theme parks and experiences, including but not limited to, Universal Studios Hollywood. Effectively lead agency teams and build and maintain strong relationships with internal and external stakeholders. Manage media budget details, including reconciliation and reporting to Finance, Brand, Leadership, and other internal stakeholders. Partner with analytics partners in utilization of data and analytics to inform media strategy. Serve as the Media SME in cross-functional teams and meetings.Major ResponsibilitiesEngage with Brand partners to understand business needs, translating to how paid media can support those needs; stay up to date on the status of the business, including key product launches and seasonal needsDrive media strategy development & implementation, and ensure media plans stay fresh and effective as the business evolves and fluctuates, updating plans as neededDevelop and maintain strong relationships with agency partners and internal stakeholders; serve as the voice of media to internal partners, the Paid Media Subject Matter Expert (SME), communicating media plan details confidently in both written and presentation formProactively bring new ideas, opportunities and best practices to media strategies, ensuring media plans align with business needs and consumer behaviorsPartner with Analytics to ensure data integrity of inputs of paid media data into the MMM; translate MMM output to actionable and effective media strategyResponsible for media budget accuracy and reporting to internal stakeholders and FinanceUnderstand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.Perform other duties as assigned. QualificationsQualificationsBachelor’s degree in Marketing, Business Administration, or related field required.8+ years’ prior hands-on experience Media planning and/or buying, agency- or brand-side; experience working across various media types and platforms; in-depth understanding of the media marketplace requiredProficiency in the Microsoft Office Suite required, with particular focus on experience with Excel &...