Digital Marketing ManagerFull-time

Role responsibilities

The Digital Marketing Manager is responsible for managing and optimizing paid media campaigns across Google and Meta for over 1,100 franchise locations. The role focuses on analyzing performance data to improve conversion rates, lower acquisition costs, and provide actionable insights to leadership and franchise partners.

Requirements

Candidates must have a bachelor's degree and at least 5 years of hands-on experience in digital performance marketing with expert knowledge of Google and Meta Ads. Experience in multi-location or franchise marketing and proficiency in GA4 are highly preferred.

Key skills

Google Ads, Meta Ads Manager, Google Analytics (GA4), Performance Marketing, Data Analysis, Budget Optimization, Conversion Rate Optimization, A/B Testing, Paid Media Management, Reporting, Market Analysis, Franchise Marketing

Keywords

Google Ads, Meta Ads, GA4, Performance Marketing, ROI, Customer Acquisition Cost, Conversion Rates, Paid Media, A/B Testing, Franchise, Digital Marketing, Analytics, Budget Pacing, SOP, Lead Generation, Market Trends, Multi-unit Brands