Director, Consumer Experience

Job Description Summary:

Director, Consumer Experience

 

Being at the forefront of innovation is exciting and leading transformation in a large global organization is a role that many people aspire to.  Global Marketing Technologies works with our marketing partners and digital agencies around the globe to deliver data driven, world-class experiences for our consumers on a standard technology stack. We need your help to join an already amazing team to continue to build out and scale our ad-tech practice.    

 The Director, Consumer Experience is responsible for products and activities that enable and simplify processes for our best-in-class marketing teams around the world.  We strategize, initiate, launch. and maintain broad-scale solutions that are focused on customer data management, engineering support, online marketing, customer engagement, and loyalty and while providing thoughtful, delightful experiences at the same time.  

 We are seeking a well-organized, data-driven thinker that is meticulous in their details and is passionate, curious, technical and possesses a high level of detail.  This person will be comfortable with a fast-paced environment and will be able thrive in an ambiguous environment, translating big-picture ideas to simplified, actionable and detailed executable tasks.  A track record of driving process improvement in a dynamic environment is a must.  This role interfaces with business teams across The Coca-Cola Company daily and must be a clear communicator with an entrepreneurial spirit.     

   

Key Responsibilities:    

Work with a broad cross-section of internal and 3rd party technical, legal, customer experience, marketing, product managers and licensing teams to define requirements, plan delivery, and deliver solutions and tools for marketing teams worldwide.   

Manage the entire product life cycle from strategic product planning to technical execution.   

Launch the vision, strategy and roadmap for our products.  Work with key stakeholders to deliver on that vision.   

Proactively anticipate risks, changes and bottlenecks.  Provide escalation management and make trade-offs.    

Establish goals and review metrics to understand and identify opportunities and deliver success.    

Own backlogs for dedicated engineering teams.  Write user stories, groom backlog and own prioritization on behalf of business.   

Attend daily stand-ups and interface with highly technical teams which may require a deep understanding of underlying platforms, rolling up the sleeves and the ability to dive into the architecture and code-level design.   

Lead UAT strategy and planning sessions, serving as liaison to developers and assisting with troubleshooting as-needed.  

Manage and provide technical guidance to Internal Teams and External Partners (onshore and offshore).     

Possess a deep empathy for the customer and the experiences we provide.  

Analyze issues and performance through qualitative and quantitative analysis tools and processes.

Demonstrate the test / learn / iterate mindset.    

In-depth knowledge of Scrum and Agile Software Development Methodology, DevOps      

Ability to work with large and geographically distributed teams on complex initiatives.      

Exhibit an innovative mindset and find ways to push through adversity.   

   

Education:   

Degree in Computer Science, Computer Engineering, Business or related field.   

   

Qualifications:  

5+ years of experience in product or program management with a demonstrable track record of launching products end-to-end.   

Proven experience owning product roadmap, strategy and definition.    

Working knowledge of database marketing concepts and experience with CRM technology.   

Experience partnering on the development of APIs, data infrastructure, data-heavy projects and working with technical partner service providers.  

Demonstrated experience of using data and metrics to drive improvements.    

Well-rounded understanding of customer experiences, user journeys and user flows.      

Hands-on experience and working knowledge of Agile methodologies and development practices.  

Skilled at creating best-in-class user stories and requirements documentation, communicating plans to technical and non-technical audiences throughout discovery and delivery processes.   

Background and/or working knowledge of online advertising, user experiences and web-based technologies.  

General manager/owner mentality, exhibiting entrepreneurial drive and proven ability to influence others.   

Ability to work with multiple teams , managing competing priorities, dependencies and planning.   

Must be highly adaptable, excellent communicator and a fast learner.   

Should possess an action-oriented mindset:  Able to identify new initiatives, work independently but also collaboratively across stakeholders and team members.    

Should possess familiarity with Cloud and SaaS platforms.    

Preferred if candidate has prior experience working with CRM and Marketing Technology solutions.   

Should have working knowledge of Adobe platforms: Marketing Cloud, AEM, Campaign, Analytics, Forms and Target.   

Comfortable with Cloud and SaaS Platforms.  

Familiarity with database systems, web services and AWS technology.    

Should have background or good understanding of data science practices and analysis.   

  

  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management

Pay Range:

United States of America: 171,000 USD - 198,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 14, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.